
Senior Sales Executive – Modern Trade
1 week ago
About the Role
We're looking for a Senior Sales Executive to join our team and take charge of growing our presence in modern trade channels. This is a hands-on sales role where you'll manage key retail accounts, develop new channel opportunities, and work closely with internal teams to align strategy and execution.
What You'll Do
- Own the sales performance and growth targets for assigned key accounts, including DFI, CMM, and select general trade partners
- Develop and implement annual business plans and strategies tailored to each channel
- Lead joint business planning and regular reviews with key customers
- Collaborate with marketing to turn category and brand strategies into channel actions
- Plan and execute trade promotions and advertising campaigns
- Secure new product listings and manage promotion pricing and claims
- Monitor product distribution and range expansion opportunities
- Ensure planogram compliance and in-store merchandising standards
- Work with operations to maintain strong store presence and execution
- Drive business development by identifying and penetrating new retail segments
Who You Are
- Diploma or Degree in Business or a related field
- At least 2 years of sales experience in FMCG, preferably with a multinational food company
- Strong knowledge of modern and general trade channels in Singapore
- Confident managing key account buyers, distributors, and wholesalers
Apply now by sending your resume to *********
Keith Wong
Recruitment Consultant
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