
Regional Marketing Manager
2 weeks ago
South East Asia's largest dating agency is looking for an experienced and versatile **Regional Marketing Manager **to lead our marketing team.
**Responsibilities**
- Be responsible for advertising accounts and the budget.
- Develop strategies to drive online traffic to the company website/social media platform
- Track conversion rates - what worked, what didn’t, and why?
- Manage remote team of marketing executives across the region
- Identify strategic partnerships to grow the LA brand and build awareness,
- Act as a thought partner to the CEO & management team concerning decisions on how to best deploy marketing budgets
- Experiment with a variety of organic and paid acquisition channels to develop channel efficiency and effectiveness for our campaigns. eg. content creation and curation, pay-per-click campaigns, social media, etc.
- Collaborate with internal teams to create landing pages and optimize user experience
- Staying on top and reviewing new trends and opportunities in the marketing space.
**Requirements**:
- Passion for Lunch Actually’s mission - Creating 1 million happy marriages.
- Minimum of 5 years experience working in marketing, digital marketing and/or user analytics preferably in a fast paced and dynamic environment.
- Excellent command of English language (written and spoken)
- Demonstrable experience and expertise leading and managing SEO/SEM, marketing databases, digital and display campaigns
- Experience making data-driven strategic marketing decisions and optimizing landing pages, funnel tracking, A/B testing, and other analytical tools
- Hands-on experience in using web analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Strong writing skills, a love for great copy, witty communication and an ability to craft a brand voice
- Ability to take initiative in a constantly-changing work environment and a willingness to adopt a generalist mindset
- Growth hacking - knowing how to meticulously unpack the key levers for growing a business through keen analysis and scientific experimentation
- Startup (all-hands-on-deck) approach
- Experience in managing a remote team is a huge plus
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