Consumer Marketing Lead, Personal Health Apac

7 days ago

Singapore Philips Full time

**Job Title**: Consumer Marketing Lead, Personal Health APAC

**In this role, you have the opportunity to**

Represent the voice of the consumers for Philips in APAC. You will deliver measurable business impact (Growth, Consumer NPS and Brand Preference) for the Personal Health Business Cluster & the underlying businesses through the creation and implementation of the 24-month integrated consumer-centric Marketing plan in the Market.

**You are responsible for**
- A 24-month rolling integrated consumer marketing plan, based on Consumer, Market and competitor insights (which includes the champion propositions) as input to the Personal Health Strategic Point of Recognition (SPOR) and Business Market Combination (BMC) plans for APAC.
- Optimal allocation of local A&P spend as input for Annual Operating Plan (AOP) cycles, BMC planning
- Localization of global content and local content creation (influencers, PR, etc) in collaboration with the Digital Lead - Consumer, Portfolio marketing, incl. omni-channel calendar (in which NPI sits) and portfolio management (SKU rationalization/ phase in phase out)
- Local insights about consumers, markets, competition and trends, and provides input to the Businesses during Value Proposition Creation (VPC) and Product Development Lifecycle Management (PDLM)
- Based on the Personal Health Cluster Strategy and brand strategy in the Market, develops and implements the 24 month rolling Integrated Marketing Plan in the Market (LMAP). Works cross business and cross-cluster to ensure all consumer facing marketing activities are covered in APAC.
- Drives Marketing team (Consumer Marketing Managers and Professional Marketing (for Oral Health Care (OHC) and Mother & Childcare (MCC)) and Local Marketing Strategy and planning, owning the A&P spent responsibility.
- Responsible for effective BMC planning based on granular Source of Business (SOB) analysis: Partner with BM&S Leader and Business BDM to build the BMC handshake and ongoing performance management against plan. Orchestrates the BMC process and secures BMC targets in conjunction with BM&S Leader and District Sales Leader (across all BMC for the overall product portfolio in the APAC).
- Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, order intake, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing ROI.
- Portfolio Marketing:

- Provides inputs to the cluster marketing for the definition of the 24 month planning including selection of the champion propositions / SOB
- Provide inputs to the businesses during the VPC and PDLM to ensure local relevance
- Together with Category Leader determines product and service portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product and service portfolio is available on the market in time and with low costs of stock
- Champions the voice of the customer and manages a holistic customer experience in the Market across the product and services portfolio
- Drives localization of global content and local content creation (influencers, PR, etc), to ensure successful launch for new products/services/solutions in the market in collaboration with the Digital Lead and Trade Shopper Marketing Lead.
- Contributes actively to the development of new business models and new channels in collaboration with the District Sales Leader (who leads)
- Drives consumer loyalty by aligning the necessary resources within the Market
- In collaboration with Insights & Analytics group responsible for validation of the local insights and source of business - Co-leads the CoE Insights & Analytics for the Personal Health Cluster in the Market (assigned resources from CoE Insights & Analytics residing in Group Marketing). Provide
- business with local insights about markets, competition and trends, and provides input to the Businesses during VPC and PDLM

**To succeed in this role, you should have the following skills and experience**
- Bachelor’s Degree in Marketing or related disciplines
- 15 years of Consumer / Product Marketing experience with a good understanding of Digital Marketing
- Strong background ideally from the Consumer Goods / Consumer Health / FMCG domain
- A good understanding of the countries within the APAC market
- Skilled in leading a cooperative effort among members of multifunctional teams
- Experience in P&L management incl. revenue and margin management
- An effective people leader and a strong integrator in a dynamic market and /or matrix organization.

**In return, we offer you**

A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherw

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