Svp, Health Strategy Lead, Apac

1 week ago

Singapore Edelman Full time

SVP, Strategy within the Edelman APAC Health practice drives collaboration across all Edelman offerings and inspires teams to provide strategic recommendations and key insights to execute powerful work, across the different types of client outcomes Edelman touches. At Edelman, our Health business typically includes subsectors of Pharmaceutical, Vaccine and Biotech, Medical Technology and Medical Device as well as Consumer Wellness.
- The SVP, Strategy for health will be responsible for developing and leading a team to identify client challenges and determine strategic implications for Global and Regional Health clients in APAC, ensuring our work delivers against client goals and objectives and provides (un)expected returns. The Strategy Leader will work with the regional chair of Health and the regional CSO to inspire and educate teams to deliver integrated thinking rooted in sophisticated insights and creates a climate that encourages excellence, creativity, courage and integrity.

**Preferred Knowledge and Skills**:

- Deft at developing powerful narratives that deliver on insights and drive strategy
- Understands role that earned media and social media play in the overall communications marketing mix.
- Has played a significant role in successfully establishing a new brand, leading a “Challenger Brand” to greater prominence, or reinventing an established brand so that it’s now flourishing again and is able to speak to results of these efforts.
- Experience in planning, insights and analysis across a diverse array of practices/sectors and across categories.
- Experience in an integrated marketing, advertising, digital or public relations agency setting, with particular deep category expertise in Health, as defined by subsector overview
- Familiarity with agency planning models and capabilities and the critical issues affecting Health focused companies both in APAC and globally.
- Solid grasp of brand strategy and marketing communications strategy
- Ability to consult on primary research and lead secondary research (based on core research skills such as designing and executing ethnographies, focus groups and brand workshops, as well as data analysis.)
- Proven track record of building effective interpersonal relationships with direct reports, strategy, creative and account colleagues, leadership and clients, and successfully navigating matrixed organizations.
- Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences.

**Key Responsibilities**:

- The team: Build and lead all elements of the strategy team focused on Health throughout the region, developing the capabilities and quality of the work. Lead development of case studies of the best work, setting the bar on what insightful, creative, breakthrough work looks like.
- Community: Foster a sense of community and connectivity throughout Edelman’s Health practice in APAC, creating standards and frameworks where they can add value and best practices, idea sharing, skills development and mentoring wherever possible or leveraging global resources, both from Strategy and Health
- Blueprint approach: Work in partnership with APAC CSO, vice Chair of Health and others as the core of how Edelman approaches integrated problem solving for clients, driving relevant adaptations for Health clients. Drive development, training and tailoring the Blueprint to specific client

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

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