
Head of Consumer Insights
2 weeks ago
Head of Consumer Insights & Analytics - APAC Baby & Child Care.
**Responsibility**
- Be the independent voice of the consumer, use consumer & shopper understanding to identify market opportunities & business risk. Delivering an in-depth understanding of the consumer and market to provide insights and recommendations that are embraced, acted upon and lead to business growth.
- Partner with our teams across markets to drive consumer driven brand strategy, help build winning portfolios, innovations & commercial plans to help win with consumer & grow our brand equity & market shares.
- Having the technical expertise and breadth of experience to ensure that recommendations are based on objective research methods and seasoned business judgment, and that research is conducted in an effective, timely and cost-efficient manner.
- Help build a center of excellence in Insights & Analytics for Baby & Child Care for APAC. Working closely across country & Global MR&A.
- Monitoring developments both inside and outside the Corporation toward improving the effectiveness of marketing research / analytics and scaling best practices research methodology across APAC to drive impact & efficiency.
**Minimum Requirement**
- Minimum fifteen years of experience in market research including expertise in consumer businesses, emerging markets, brands & and innovation. Experience must include MRA leadership.
- On ground experience in Indonesia, India, Vietnam & rest of South East Asia would be valued.
- Strong interpersonal and communication skills with the ability to consult, partner and work effectively with senior business leaders and business partners across cultures and functions. Strong communicator with all levels of the organization, including the ability to argue and defend analysis and the implications of it to Management and Senior Executives.
- Key skills include strong base of analytical skills to assess interpret and translate data from multiple primary and secondary research into actionable insights and recommendations.
- Possess an open-minded approach to new methods and a creative inclination to tackle challenging business issues. Solid business orientation and ability to execute effectively and efficiently.
**Primary Location**: Singapore
**Additional Locations**: Indonesia - Jakarta
**Worker Type**: Employee
**Worker Sub-Type**: Regular
**Time Type**: Full time
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