Market & Consumer Insights Intern
5 days ago
Singapore
Singapore
Research & Development
Job Description
The focus will be on the Human Nutrition business in Asia-Pacific, where we develop Food & Beverage solutions to meet the ever-evolving demands of the modern consumer. As a Market & Consumer Insights (MCI) Intern, you will be working closely with the wider MCI, Marketing and R&D teams to identify market and consumer trends, communicate actionable insights and propose innovation ideas to deliver on business objectives.
Market & Competitive Intelligence:
- Gather multiple secondary data sizing sources related to market, category, players, brands, ingredients.
- Conduct market segment sizing and competitive industry landscaping to inform strategic planning.
- Observe market dynamics of current and emerging brand players in the food & beverages industry.
- Identify emerging market growth trends, understand innovation evolution to uncover opportunities.
- Provide statistics to aid communication in storytelling and campaign development for media publications.
Consumer & Product Insights:
- Collate & synthesize learnings on consumer & product trends from primary research & secondary sources.
- Support in implementation of ad hoc studies, data analysis of market observation and consumer behaviours
- Screen key research criteria, measurement variables to help scope research brief and questionnaire design.
- Track innovative launches and consumer reviews in foodservice, retail channels, social platform, ecommerce.
- Develop database on product information, new launches, evaluation comments, concept testing metrics.
Cross-Functional Interactions:
- Collaborate with cross-functional teams to execute insights research and align to business strategies.
- Contribute to data tabulations, synthesizing learnings and creating visualizations for customer presentations.
- Explore data intelligence providers on new channels and research consultants on new research techniques.
Your Profile
- Currently pursuing an education in Business, Market Research, Psychology, Statistics, Marketing, Food Science, or related field
#IncludingYou
Diversity, equity, inclusion and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and create welcoming, truly inclusive work environments — environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.
For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion | ADM.
About ADM
At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at
Req/Job ID
101284BR
Ref ID
LI-DNI-
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