Consumer & Market Insights Manager (Qualitative

**About Symrise AG**
Symrise is a global supplier of fragrances, flavors, food, nutrition, and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food. Its sales of € 3.8 billion in the 2021 fiscal year make Symrise a leading global provider. Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process.

Symrise - always inspiring more

**Consumer & Market Insights Manager (Qualitative Focus), Asia Pacific**
As a leading authority in Flavors coupled with our broad expertise, we have expanded our business where we are able to add unique value in this age of technology and information delivering unparalleled consumer insights. This focal point position as the Consumer & Market Insights Manager will be playing a key role in leading regional consumer understanding with a strong focus on Qualitative research to fulfil our vision of a continuous growth and bring healthier food & flavors to consumers through creation and connecting insights to help steer & support meaningful business impact. Additionally, you will be given opportunities to bring in your own innovative research designs, work with experts of different research domains in the team, with a strong interaction with internal stakeholders.

**The Position**:

- _Asia Pacific Consumer & Market Insights_
- Acting as an in-house consultant and insights campion to collaborate with cross-functional teams to answer business questions by using relevant research and data from below areas:

- Consumer understanding (usage, attitude, behaviour, preferences)
- Brand / product performance/consumer feedback
- Market / Product / Flavor Trends
- Customized market & category needs
- Support strategy planning and client engagement by connecting insights generated from primary researches (Qual, Quanti) and secondary research data (such as various databases, desk research, social data etc).
- With a focus on Qualitative approaches, be responsible for building Consumer Understanding across APAC region:

- Lead in-house Qualitative research, including design (questionnaire, logics), data analysis and reporting to answer business questions in a fast and agile manner
- Work with agencies to design (brief, questionnaire, analytical plan) and deliver (reporting, presentation) regional level consumer research
- Ensure research projects are conducted with excellence quality of execution, deliverable, insights, and recommendations, and meet the set timeline

2. Optimize & Building Qualitative Research Tools
- Continuously optimize and build qualitative research and analytical capability and tools, manage the agency relationships
- Cascade and train market teams in APAC region on the use of those tools and capabilities to scale and maximum the business impact
- 3. Communicate Insights within organization and drive actions._
- Leverage innovative ways to communicate insights within organization to maximize the impact
- Organize and lead workshops with teams to drive outcome based on insights generated.
- Min Bachelor's degree in Marketing/Business/Sociology/Food Science or related disciplines.
- Possess at least 7 years’ experience in Market Research/ Insight’s role within Food/Beverage or Nutrition industries with experience from FMCG/Research/Consulting agencies that work closely with these industries are an added advantage.
- Strong expertise in complex Qualitative research & data analysis work.
- Strong ability in generating insight and recommendation based on multiple data sources
- Experience with digital content analysis (including social media analysis/social listening/eCommerce analysis is an added advantage
- Adapter for analytical tools and methodologies and has excellent working knowledge with Microsoft Office especially Excel and PowerPoint.
- Does possess excellent communication skills including creating engaging convincing presentation with the ability of a storytelling approach.

Job Reference: SG00573