Manager, Consumer Insights

5 days ago

Singapore NielsenIQ Full time

**Job Description**:
At NIQ we are committed to helping our clients grow through a comprehensive understanding of consumer behavior and leveraging on ongoing innovations in technology. Our work helps our clients set growth strategies and determines what products or services are ultimately seen in the market and how our clients drive their marketing and trade strategies.

**RESPONSIBILITIES**
- Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations.
- Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis and (3) quality of delivery (incl. reporting and presentation).
- Build strong relationships with clients through empathetic understanding of clients’ needs/requirements and consultative advisory.
- Love interacting with prospective/existing clients and help with identifying new business opportunities by providing solutions to their business problems.
- Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research.
- Coach and develop junior members of the team.

The Manager for Qualitative Research, Consumer Insights assists the Director/Associate Director in leading the qualitative research team and is responsible for supporting the quality of research output as well as the engagement & client management of the practice area. He/ She should be recognized and seen as having a strong base within Qualitative research. Experience of working with (or previous academic studies within) Ethnography, Semiotics, Design thinking, UI/UX are also valuable to the role.

**Qualifications**:

- Having around 3-6 years of core work experience within Qualitative Market Research
- A degree in any of the following areas
- sociology, anthropology, psychology, communications, business is desirable
- Strong research discipline and exposure, with ability to synergize both quantitative and qualitative research
- Experienced in managing a team
- Result-focused; optimistic; loves changes and making a difference

Additional Information

**About NIQ**

NIQ, the world’s leading consumer intelligence company, reveals new pathways to growth for retailers and consumer goods manufacturers. With operations in more than 100 countries, NIQ delivers the most complete and clear understanding of consumer buying behavior through an advanced business intelligence platform with integrated predictive analytics. NIQ delivers the Full View.

Want to keep up with the latest updates on our business and #LifeAtNIQ? Follow us on: LinkedIn | Instagram | Twitter | Facebook

**Our commitment to Diversity, Equity, and Inclusion**

We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide.
- NIQ or any of our subsidiaries will never ask you for money at any point of the recruitment or onboarding process._

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