Senior Institutional Sales Associate

Ready to be pushed beyond what you think you’re capable of?

At Coinbase, our mission is to increase economic freedom in the world. It’s a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform — and with it, the future global financial system.

Our work culture is intense and isn’t for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there’s no better place to be.

Coinbase’s Institutional Team empowers some of the world’s most sophisticated clients with industry-leading solutions spanning trading, custody, financing, staking, and beyond. As institutional adoption of crypto accelerates, we are expanding our Institutional Sales team, and we’re looking for a driven, innovative sales person to help shape and expand our business in a key region.

About the Role

In this role, you will be at the forefront of engaging both “crypto-forward” institutions and traditional finance players entering the digital asset space. You will be responsible for developing deep customer relationships and go to market strategies that align with Coinbase’s ambitious growth objectives across APAC. A startup mindset will be instrumental in capturing new market opportunities, while experience in crypto and institutional engagements will position you as a trusted advisor to our clients.

What you’ll be doing (ie. job duties):

- Market Coinbase’s full suite of institutional products including Coinbase Prime, Coinbase Exchange, Coinbase International Exchange, and Coinbase Derivatives Exchange—to institutional clients across the APAC region.
- Provide comprehensive client coverage, including sales, account management, and relationship management for APAC-based and global clients.
- Assist senior team members with lead generation, qualification, and pursuit, while also responding to inbound client opportunities and helping expand our client base in the region.
- Take an active role in client-facing marketing initiatives across APAC, including roadshows, conferences, virtual meetings, and the planning and hosting of Coinbase Owned and Operated client events.
- Contribute to the development and execution of global and APAC-specific go-to-market strategies, tailoring approaches to fit local market dynamics, client segments, and regulatory frameworks.
- Collaborate cross-functionally with teammates across product, legal, operations, and marketing to help scale the business and optimize sales processes.
- Act as a voice for APAC clients internally by sharing insights, feedback, and market intelligence to inform product development and enhance our institutional offering.

What we look for in you (ie. job requirements):

- 5-7+ years of relevant experience, ideally in institutional sales, trading, or business development at a leading investment bank, prime brokerage, crypto exchange, or crypto-native firm
- Proven ability to independently source, manage, and close high-profile institutional relationships, with a preference for those already active or exploring activity in crypto (trading, custody, staking, etc.)
- Strong communication and interpersonal skills, with the ability to clearly articulate complex products and strategies to clients and internal stakeholders
- Fluency in English (spoken and written) and Mandarin (spoken and written/simplified Chinese) is essential, given the client base and regional focus
- Deep understanding of financial markets and digital asset infrastructure, with a client-centric approach to crafting solutions
- High energy, strong self-motivation, and a willingness to wear multiple hats in a lean and rapidly evolving team
- Strategic thinker with excellent commercial instincts and a hands-on approach to problem solving
- Demonstrated track record of consistent performance and results
- Willingness to travel within the APAC region up to 30% of the time
- A genuine curiosity about crypto and excitement for helping institutions navigate this emerging asset class
- A sense of humour

Nice to haves:

- Business-level fluency in other Asian languages such as Cantonese, Japanese or Korean to communicate with local clients
- Existing relationships with HNWI or UHNWI in the region

P69775

LI-Remote

Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include target bonus + target equity + benefits (including medical, dental, and vision).
- Pay Range:

- $206,000—$206,000 SGD

**Commitment to Equal Opportunity**:
Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider f