Program Marketing Manager

2 weeks ago

Singapore RED HAT ASIA PACIFIC PTE LTD Full time

**Job Summary
The Red Hat Asia Pacific (APAC) Marketing team is looking for an experienced Program Marketing Manager to join us in Singapore. In this role, you will be responsible for strategy and delivery of integrated marketing initiatives like digital and events for Global Learning Services (GLS) and Business teams in collaboration with the regional APAC team and country teams. You’ll conceptualize, develop, prioritize, and carry out compelling marketing strategies and plans to grow market share in installed base and net new accounts.

**Primary Job Responsibilities**
- Develop and implement integrated marketing campaigns focusing on awareness and demand generation and related activities in online, social, telemarketing, engagement, and nurturing customer journeys
- Manage the opportunity funnel and guide effectiveness and efficiency for campaigns, from monitoring top-of-funnel volume to funnel conversion rates and actual generated pipelines
- Brief external agencies, including creative, digital, and media planning, to deliver campaign activity; ensure that the brand standards and identity guidelines are followed
- Analyze results and reports to determine effectiveness of program activities

**Required Skills**:

- 5+ years of business to business (B2B) program marketing experience, preferably in the technology field
- Demonstrated ability to create and develop strategies and integrated marketing campaigns and the ability to carry out the tactical elements of these plans
- Solid project management, planning, and organizational skills with attention to detail
- Ability to take initiative and deliver projects without direct supervision
- Ability to understand market trends and generate creative ideas
- Exposure to account segmentation and services business, including consulting, training, and certification is a big plus

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