Marketing Program Specialist

2 days ago

Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Marketing Program Specialist (Singapore)**

As a Marketing Program Specialist, you will play a central role in partner programs and campaigns for our technology client. You will be driving support for the Marketing team to create thought leadership narratives and execute go-to-market strategies, including events, experiences, content, and digital marketing. As a core member of the team, you will be tasked with supporting digital marketing activations and collaborating with cross-functional teams and external stakeholders that will continue to shape and influence the economic impact of the programs.

Role:

- Support the strategy, planning and execution of marketing campaigns and provide go-to-market strategies for campaign management and execution
- Ownership of day-to-day operations with different partners/vendors of the marketing programme to ensure key objectives set are met
- Focussing on marketing program goals, setting up key objectives and optimising processes to ensure the smooth and efficient running of the programme
- Work closely with different partners, vendors and stakeholders and keep communication flowing amongst all parties.
- Project manage marketing campaigns and create compelling and accurate documentation of programme activities with the help of spreadsheets for ease of reference and reporting

You:

- BA/BS degree or equivalent experience
- 2+ years of experience in digital marketing, project management and/or omnichannel marketing is highly preferable.
- Strong program management capabilities and highly organised, coupled with excellent stakeholder management and partnership capacity.
- Experience in retail production and a strong eye for design aesthetics are required.
- Flexibility and ability to work under ambiguity and uncertainty.
- Able to work in a fast-paced, deadline-driven, and techy work environment.
- High energy and go-getter attitude coupled with a flexible mindset, teamwork and dedication to the project's success.
- Exceptional verbal and written English communications and presentation skills and - ideally - fluent in another Asian language to cover projects spanning across APAC.

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