Program (Field) Marketing Manager

4 weeks ago

Singapore Red Hat Full time

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The Red Hat APAC Marketing team is looking for a Field Marketing Manager to join us in Singapore. In this role, you will be responsible for defining and implementing the field marketing capability and strategy across Singapore working along with Sales, Services and Ecosystem teams.
You will be responsible for developing and executing field marketing plans and programs that increase awareness, generate demand, build strong pipelines, and drive the conversion of Red Hat solutions. Success will be measured and reported using clearly defined KPIs to optimize performance and demonstrate value.
This individual contributor role, within the ASEAN marketing team, collaborates closely with leadership and sales management within a regional, field, and APAC matrix structure to align marketing efforts with business objectives and maximize customer success.
What You Will Do

  • You will engage with senior sales, services and channel sales leadership in Red Hat to define, prioritize, and implement marketing plans for Singapore.
  • You will develop field marketing campaigns and programs while collaborating with partner, vertical, and CxO marketing teams across ASEAN and APAC to achieve business goals in Singapore.
  • You will develop and implement a comprehensive range of regional field marketing tactics, including flagship events, virtual conferences, targeted nurturing by industries, persona and demand generation campaigns. The primary focus will be creating awareness, demand and conversion for Red Hat solutions.
  • You will manage the field marketing budget with a focus on efficient planning and responsible spending. Overseeing agency support for events. Collaborating with the performance analytics team to track program and investment ROI, using insights to optimize future performance.
What You Will Bring
  • 8+ years field marketing experience designing, creating, and delivering strategic marketing initiatives in the technology space.
  • Matrix organization working experience across multiple countries and cultures.
  • Experience working in a fast-paced environment
  • Ability to manage multiple projects, work under tight deadlines, and deliver results
  • Creative problem solver and resourceful in meeting marketing program goals to grow market share across all product segments.
  • Excellent communication and presentation skills required
About Red Hat
Red Hat is the world's leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.
Inclusion at Red Hat
Red Hat's culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.
Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.
Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.
Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email General inquiries, such as those regarding the status of a job application, will not receive a reply.
Seniority level
  • Seniority level Not Applicable
Employment type
  • Employment type Full-time
Job function
  • Job function Art/Creative and Marketing
  • Industries Software Development and IT Services and IT Consulting

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