Marketing Program Manager

2 weeks ago

Singapore Wood Mackenzie Full time

Company Description

Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry. For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.

Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.

We have over 1,900 employees in 30 locations, serving customers in nearly 80 countries. Together, we inspire and innovate the markets we serve - providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world’s transition to a more sustainable future.

**Wood Mackenzie brand video**

Wood Mackenzie is the global leader in data, analysis and consulting across the energy, chemicals, metals, mining, power and renewables sectors.

Hear what our team has to say about working with us:
**Job Description**:
The _Marketing Program Manager_ is part of the Asia Pacific growth marketing team and will be responsible for creating and implementing the marketing strategy and tactical plans for one of Wood Mackenzie’s key business segments in Asia Pacific. The focus of this role will be on building brand awareness and creating and accelerating a high-quality leads pipeline via multi-channel engagement programs.

The _Marketing Program Manager_ reports to the Director of Marketing, Asia Pacific, and will collaborate closely with the regional and global marketing teams to achieve goals.

**Main Responsibilities**
- Develop and implement the Asia Pacific marketing strategy for the business segment to drive growth and achieve revenue targets
- Develop and execute integrated marketing campaigns and tactics in line with the strategy, utilising the full marketing channel mix and martech stack
- Utilise customer and market insights to inform strategy and planning
- Continuously analyse and evaluate campaigns to improve performance and deliver on KPIs and revenue targets
- Manage a budget and deliver on ROI
- Collaborate seamlessly with business stakeholders, to maintain alignment on goals and to ensure customer-centricity is at the heart of all our campaigns
- Work effectively with the global and regional marketing teams to maximise reach and performance of campaign activity and to share best practices

LI-MS1

**Qualifications**:

- Previous experience in a B2B marketing manager role with a strong focus on demand and lead generation and a relevant Bachelor’s degree
- Experience delivering marketing campaigns in the Asia Pacific region, ideally covering Southeast Asia, Australia, China, Japan, and Korea.
- Proven track record of delivering to plan and budget and exceeding goals
- Experienced martech user (experience using Salesforce and Pardot is a distinct advantage)
- Sound knowledge and experience of digital marketing practices and channels (e.g. Google Analytics, SEO, PPC and social media)
- Knowledge of the energy, renewables, and/or commodity markets is a distinct advantage.

**Expectations**
- Ability to interpret performance, customer, or market trends to derive insight and inform decision making
- Excellent communication skills and a natural collaborator, able to build and maintain effective cross-functional relationships in a highly matrixed organisation
- Enjoys problem solving and can approach issues in multiple ways
- A customer-first, growth-oriented mindset
- Ability to work under pressure and adapt in an agile way in a fast-paced, evolving environment
- Enthusiastic, self-motivated, and with the ability to work independently
- An intellectual curiosity and genuine interest in developing yourself
- Due to the global nature of the Marketing team, a degree of flexible working will be required to accommodate different time zones

Additional Information
***Wood Mackenzie is a place where we are committed to supporting our people to grow and thrive. We value different perspectives and aspire to create an inclusive environment which encourages diversity and fosters a sense of belonging.

Wood Mackenzie values everyone’s contribution and helps them reach their full potential while sustaining an organisational culture of health and well-being.

Our core values are:

- Inclusive
- Trusting
- Customer Committed
- Future Focused, and
- Curious

We understand the importance of bringing your whole self to work and to achieving balance between work, family and other life commitments. We are open to considering flexible working arrangements to enable the greatest spectrum of talent to contribute to Wood Mackenzie's success.

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