
CRM Manager
1 week ago
**Job Details**:
**Location**
Singapore
**Salary**
Competitive Salary
**Job Type**
Permanent
**Ref**
BH-178345
**Contact**
Amreen Rahman- **Posted**
about 2 hours ago
**PRIMARY RESPONSIBILITIES**:
- Creation of the best in class on-boarding and lifecycle programmes for all brands
- Develop in-depth knowledge and understanding of our data, customer behaviour and segmentation techniques
- Driving data acquisition, retention, and enrichment strategies, working to database growth targets
- Work closely with our guest services team to ensure that customer journeys and website messaging are aligned, continuously improving with customer feedback and test learnings
- Daily management of our CRM agency to monitor performance of all campaigns, ensuring new projects are progressing and all audiences are refreshed for optimal targeting
- Production of weekly and monthly performance reports with key insight and recommendations
**REQUIREMENTS**:
- Minimum of 5 years experience within a CRM and Digital role
- Knowledge of paid media, acquisition and retention strategies and lifecycle programmes
- Experience using CMS platforms, top-tier ESP and Google Analytics
- Excellent verbal and written communication skills
- Implementation
- Reporting on web and CRM metrics
- SQL knowledge preferable
- Ability to multitask and meet tight deadlines
- Highly numerate, you enjoy working with numbers and have strong excel knowledge
- Exceptional written and verbal communication skills and is at ease communicating across teams, markets and different levels within a multi-stakeholder organisation
- Experienced in leading cross-functional teams and liaising with stakeholders, to deliver projects on time and in line with expectations.
- Data-driven individual with the ability to dig into large sets of data to interpret findings, analyse trends, recognize anomalies and build testing plans based on data
- Extensive experience designing tests across multiple media channels to assure interpretable and actionable results and overseeing complex executions
- Seeks to stay abreast of digital marketing activities of other organisations and develop actionable insights
Reg No. R1871214
- BeathChapman Pte Ltd
- Licence no. 16S8112
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