User Operation-user Growth Specialist

2 weeks ago

Singapore Lazada Full time

**Location**:
**Singapore**

Department: Product Management

Location: Singapore

Introduction to Lazada

At Lazada, we want to make a positive impact by accelerating the progress of Southeast Asia through commerce and technology. As a part of the Alibaba family, we believe in empowering all aspiring entrepreneurs by making it easy to do business anywhere. Our ecosystem of brands, sellers and customers in the region aims to transform the way businesses run so our customers lead better lives. We believe we can better achieve that with a great team. If you are bold and can be your authentic self, let's explore ways of shaping the future together.

Introduction to Specific BU/Country

User Operation leads the growth initiatives for Lazada e-commerce platform base on the eco-system and operations matrix. Regarding to user profile and data insight, design the user lifecycle and segmentations, building the operations/engagement strategy gather with category and commercial teams to create an scalable and sustainable marketplace at Indonesia. We are seeking a talented professional who thrives at the intersection of data, product, engineering and marketing.

Key tasks and responsibilities
- Design/Participant Lazada App user growth strategy. According to market competition analysis/insight, leverage internal/external resources, coordinate cross channel/product/marketing function team to implement the strategy.
- Drive onsite growth funnel from acquisition, retention and conversion through systematic site analytics and extensive A/B testing, identify the key bottleneck, design operation strategy and execute to the last mile.
- Drive visit/purchase frequency through promotion, loyalty program and gamification mechanism.
- Scale and automate growth processes to make it leaner, more efficient and on a start-up mode
- Works with department heads to plan and execute structural changes to achieve business objectives

**Job Requirements**

Qualifications & Skills
- Min 5 years' of working experience with a bachelor’s degree in business. administration/commercial finance/marketing/economics or related fields
- Experience in intelligence and analytics, incremental value driven mindset, understanding A/B Testing framework.
- Knowledge of user acquisition, lifecycle management and gamification is desirable
- User insight and modelling skills with strong business acumen, e-commerce background is desirable.
- Strong organizational and communication skills, break the boundary and execute to the last mile.
- Independent and self-driven, continuous breakthroughs and innovations.

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