User Growth Projects

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User Growth Projects
role at
Shopee
Join to apply for the
User Growth Projects
role at
Shopee
About The Team
We are looking for dynamic and motivated marketers to join our SG Marketing User Growth team. Our Marketing teams conceptualise and implement go-to-market activities. In this User Growth role, you will play a pivotal role in crafting and executing campaigns to optimise traffic, Share of Voice (SOV), buyer conversion, and longer-term user retention. End-to-end campaign management experience is required, where key tasks include managing operational workflows as well as post-campaign analysis, ultimately increasing user engagement through the different projects that you manage. Scope of the overall User Growth team includes, but is not limited to:
Online marketing and SEO - strengthen Shopee’s overall SOV, drive traffic, and orders to the platform
New user acquisition– oversees full funnel of installs, registers, leading to new buyer acquisition
Customer Relationship Management (CRM) - design and manage user lifecycle initiatives to maximise customer retention and lifetime value
Shopee Members Club / Coins – drive in-app traffic and overall user engagement
About The Team
We are looking for dynamic and motivated marketers to join our SG Marketing User Growth team. Our Marketing teams conceptualise and implement go-to-market activities. In this User Growth role, you will play a pivotal role in crafting and executing campaigns to optimise traffic, Share of Voice (SOV), buyer conversion, and longer-term user retention. End-to-end campaign management experience is required, where key tasks include managing operational workflows as well as post-campaign analysis, ultimately increasing user engagement through the different projects that you manage. Scope of the overall User Growth team includes, but is not limited to:
Online marketing and SEO - strengthen Shopee’s overall SOV, drive traffic, and orders to the platform
New user acquisition– oversees full funnel of installs, registers, leading to new buyer acquisition
Customer Relationship Management (CRM) - design and manage user lifecycle initiatives to maximise customer retention and lifetime value
Shopee Members Club / Coins – drive in-app traffic and overall user engagement
Job Description
Identify opportunities and execute projects that result in areas of User Growth for the overall platform, and/or achieve specific platform objectives (Acquisition, Churn reactivation, Order or GMV-driving initiatives), through user identification and prioritisation of target audience, proposing optimal voucher mechanics/landing pages/messaging, result analysis, and subsequent campaign re-iteration
Collaborate with internal and external cross functional teams, to understand key levers of other Shopee programs to drive specific outcomes
Responsible for budget management, target setting and campaign performance
Review and analyse brand health tracking results and identify key areas for brand performance and new growth opportunities
Support the delivery of local and regional research projects (questionnaire design, link testing, scripting, data analysis) that translates to actionable recommendations that has strong implications for the business
Support digital media campaign execution that generates brand awareness, user growth and sales across Google, social media platforms and programmatic
Work with in-house creative teams to develop assets required for digital media campaigns
Assist in Search Engine Optimization (SEO) strategies and work on improvement plans with the regional SEO team (E.g., keyword expansion and optimisation)
Requirements
Bachelor’s Degree in Business / Management, Marketing, or other relevant courses
2-4 years of industry experience in e-Commerce, tech, or digital marketing is a plus
Familiar with A/B testing, and proficient in quantitative analysis as well as performance metrics
Enjoys working in a dynamic environment
Strong analytical, critical thinking, and problem-solving abilities
Proficient in Microsoft and/or Google suite
Seniority level
Seniority level Mid-Senior level
Employment type
Employment type Full-time
Job function
Job function Business Development and Marketing
Industries Internet Marketplace Platforms and Technology, Information and Internet
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