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User Growth Specialist
2 weeks ago
Drive User Growth in India
As a Senior Associate in User Growth Operations, you will play a key role in driving sustainable user growth for the Indian market. Our team aims to increase user engagement and retention through data-driven insights and effective marketing strategies.
You will be responsible for monitoring and analyzing user behavior, gameplay trends, and key engagement metrics to inform strategic decisions and improve player retention and activeness. This includes planning and executing large-scale player engagement campaigns, collaborating with the marketing team to coordinate campaign promotions, and working closely with the online marketing team to plan ad campaigns and create localized promotional materials.
Effectively engaging with local player communities in India is crucial, as you will need to understand their preferences, feedback, and gaming behaviors to form a deeper cultural understanding and enhance user engagement in the Indian gaming market. Key requirements include:
- Bachelor's Degree or higher in business or related field
- Minimum 2 years of relevant full-time working experience in planning and executing user acquisition and engagement campaigns for a gaming product
- Strong ability to extract meaningful insights from user data, player behavior, and game performance metrics
- Analytical, data-driven mindset with strong problem-solving capabilities
- Strong communication skills with the ability to work collaboratively across multiple teams
