User Growth Associate

1 day ago

Singapore QUTOU TECHNOLOGY PTE. LTD. Full time

Role Overview:

The User Growth Associate will be responsible for developing and executing comprehensive growth strategies to attract and retain users on our cryptocurrency exchange platform. This role requires a deep understanding of the cryptocurrency market, user behavior, and effective growth marketing techniques. The ideal candidate will be data-driven, creative, and possess a strong ability to collaborate with cross-functional teams.

Responsibilities:

Develop and Execute Growth Strategies:

  • Design and implement comprehensive user acquisition and retention strategies to drive sustainable growth.
  • Identify and analyze key growth levers and opportunities within the cryptocurrency market.
  • Develop and manage marketing campaigns across various channels, including digital advertising, social media, content marketing, and partnerships.

Data Analysis and Performance Tracking:

  • Monitor and analyze key performance indicators (KPIs) such as user acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and retention rates.
  • Utilize data analytics tools to track campaign performance, identify trends, and optimize strategies.
  • Generate regular reports and insights on user growth metrics to inform decision-making.

User Acquisition and Onboarding:

  • Optimize the user onboarding process to improve conversion rates and user engagement.
  • Develop and manage referral programs, affiliate marketing, and other user acquisition initiatives.
  • Explore and implement innovative growth hacking techniques to attract new users.

User Retention and Engagement:

  • Develop and implement strategies to improve user retention and engagement, including loyalty programs, community building, and personalized communication.
  • Conduct user research and gather feedback to understand user needs and improve the user experience.
  • Create and manage engaging content to educate and inform users about the cryptocurrency market and our platform.

Partnerships and Collaborations:

  • Identify and build strategic partnerships with influencers (KOL), media outlets, and other relevant organizations.
  • Collaborate with cross-functional teams, including marketing, product, operations and engineering, to achieve growth objectives.
  • Stay up to date with the newest trends within crypto space.
  • Budget Management:
  • Manage and optimize the growth marketing budget to ensure efficient allocation of resources.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field.
  • 5 years + of proven experience in user growth/performance, digital marketing, or a related role, preferably within the cryptocurrency or fintech industry (1 year +).
  • Strong understanding of the cryptocurrency market, blockchain technology, and user behavior.
  • Proficiency in data analytics tools such as Google Analytics, Amplitude, or similar platforms.
  • Experience with digital advertising platforms such as Google Ads, Facebook Ads, and social media marketing.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work in a fast-paced and dynamic environment.
  • Knowledge of SEO, ASO and ASA.
  • Experience working in cryptocurrency exchanges would be advantageous.

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