User Growth and Promotion Product Lead

Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy-a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About E-commerce
TikTok Shop is a discovery-based E-Commerce platform dedicated to becoming the first choice for users to discover and get good products at good prices. In multiple scenarios such as livestream E-Commerce and video content E-Commerce fields, the international E-Commerce business hopes to provide a more personalized, proactive and efficient consumption experience for global users, provide good platform services for merchants, and achieve our mission of "to sell good things with a good price easier; to make life better at user's fingertips".
About the team
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and exciting e-commerce experience to our users. Our mission is to democratize commerce through technology, and we’re looking for passionate individuals to join our team to make a difference.
Responsibilites
1. Develop and execute product strategies aimed at acquiring, engaging, and retaining users.
2. Identify and prioritize growth opportunities based on market trends, user insights, and data analytics.
3. Design and implement scalable promotional tools and systems that empower merchants to create effective campaigns.
4. Optimize promotional effectiveness through A/B testing, personalization, and data-driven decisions.
5. Collaborate with engineering, design, data, and business teams to deliver high-quality product features.
6. Advocate for a user-first approach, ensuring that all growth and promotion strategies enhance the overall user experience.

**Qualifications**:
Minimum Qualifications
Bachelor's degree or above.
Minimum 5 years of e-commerce product experience.
Possess good user empathy and business logic, interested in overseas markets, able to actively research and identify differences in different markets.
Preferred Qualifications
Excellent logical and structured thinking, able to clearly define and decompose core indicators, reasonably evaluate business benefits, and have judgment on priorities; deeply understand the key to product success or failure, can clearly define problems, seek multiple solutions.
Strong collaboration and stress resistance ability, able to clearly define project goals, plan project rhythm, and coordinate cross-team resources to implement projects.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
LI-Onsite