User Growth Product Operations

2 days ago

Singapore DADACONSULTANTS PTE. LTD. Full time $90,000 - $120,000 per year
Key Responsibilities

UGC Content Platform Operations

  • Lead the cold start and growth of the UGC content ecosystem in Singapore, designing creator recruitment, incentive, and retention strategies to increase content supply and user engagement.
  • Design content distribution and recommendation optimization strategies, collaborating with the algorithm team to improve content matching efficiency.
  • Plan localized user growth campaigns (e.g., viral mechanics, seasonal topics) to drive DAU and user retention.

Local Delivery Operations & Market Expansion

  • Drive supply and demand strategies for local delivery operations:

Rider side: Design recruitment, subsidy, and scheduling plans to solve supply issues during cold start.

User side: Collaborate with content platform to run scenario-based marketing campaigns (e.g., "content discovery + instant delivery") to boost order density and repeat rate.
- Explore B2B partnerships (local merchants, community stations) to establish differentiated service advantages.

Product Direction & Data-Driven Insights

  • Analyze operational data (e.g., content conversion, order fulfillment rate) to propose product iteration suggestions and promote the implementation of "content-service" closed-loop features.
  • Establish core KPI monitoring systems to quickly identify business bottlenecks and adjust strategy priorities.

Localization

Develop efficient and compliant operational rules by gaining deep understanding of the Singapore market, including local culture, regulations, and competitors.

Requirements

Must-Have

  • 3+ years of experience in internet platform operations, with hands-on experience in UGC content platforms (e.g., Xiaohongshu, TikTok) or O2O/instant delivery services (e.g., Grab, Foodpanda).
  • Familiar with content ecosystem operations (creator management, traffic allocation) and key aspects of local delivery (supply-demand matching, dynamic pricing).
  • Strong data analysis skills, able to independently analyze data using SQL/Excel and derive actionable strategies.
  • Understanding of Singapore market and experience working in multicultural teams

Bonus

  • Experience in 0-to-1 business cold start.
  • Familiarity with Southeast Asian internet product trends and engagement mechanics.
  • Basic product management skills, able to write PRDs and communicate effectively with technical teams.

EA Registration Number: R2197058

Business Registration Number: W. Licence Number: 18S9037

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