User Growth Product Operations

4 weeks ago

Singapore DADACONSULTANTS PTE. LTD. Full time
Roles & Responsibilities

Key Responsibilities

UGC Content Platform Operations

  • Lead the cold start and growth of the UGC content ecosystem in Singapore, designing creator recruitment, incentive, and retention strategies to increase content supply and user engagement.
  • Design content distribution and recommendation optimization strategies, collaborating with the algorithm team to improve content matching efficiency.
  • Plan localized user growth campaigns (e.g., viral mechanics, seasonal topics) to drive DAU and user retention.

Local Delivery Operations & Market Expansion

  • Drive supply and demand strategies for local delivery operations:

    Rider side: Design recruitment, subsidy, and scheduling plans to solve supply issues during cold start.

    User side: Collaborate with content platform to run scenario-based marketing campaigns (e.g., "content discovery + instant delivery") to boost order density and repeat rate.
  • Explore B2B partnerships (local merchants, community stations) to establish differentiated service advantages.

Product Direction & Data-Driven Insights

  • Analyze operational data (e.g., content conversion, order fulfillment rate) to propose product iteration suggestions and promote the implementation of "content-service" closed-loop features.
  • Establish core KPI monitoring systems to quickly identify business bottlenecks and adjust strategy priorities.

Localization

  • Develop efficient and compliant operational rules by gaining deep understanding of the Singapore market, including local culture, regulations, and competitors.
Requirements

Must-Have

  • 3+ years of experience in internet platform operations, with hands-on experience in UGC content platforms (e.g., Xiaohongshu, TikTok) or O2O/instant delivery services (e.g., Grab, Foodpanda).
  • Familiar with content ecosystem operations (creator management, traffic allocation) and key aspects of local delivery (supply-demand matching, dynamic pricing).
  • Strong data analysis skills, able to independently analyze data using SQL/Excel and derive actionable strategies.
  • Understanding of Singapore market and experience working in multicultural teams

Bonus

  • Experience in 0-to-1 business cold start.
  • Familiarity with Southeast Asian internet product trends and engagement mechanics.
  • Basic product management skills, able to write PRDs and communicate effectively with technical teams.

www.dadaconsultants.com

EA Registration Number: R2197058

Business Registration Number: 201735941W. Licence Number: 18S9037

Tell employers what skills you have

Management Skills
Data Analysis
Localization
Growth Strategy
User Experience
Growth Management
Marketing
Strategy
B2B
Product Management
Scheduling
Pricing

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