Marketing Manager
5 days ago
**Summary of Job**:
**Responsibilities**:
**Commercial Marketing**
- Develop clear understanding of target market segments and audience, including customer needs, key drivers, initiatives, and exciting solutions
- Develop marketing plans with regional sales team and channel partners on annual basis, and conducting QBRs to share both semi-quant and quantitative results (leads, opportunities and conversions)
- Develop and implement demand generation programs, building pipeline to meet AOP
- Deliver CRM (Sales Force) training(s) to users, build customer education materials in collaboration with vertical/product marketing, regional COE and channel partners
- Coordinate with regional functions to ensure consistency with brand profiles and company standards
- Work well with varying levels of internal and external personnel, including direct customer communication, public presentations, around a team-focused approach
- Perform other relevant duties and projects as the need arises, and/or assigned
**Minimum Qualifications**:
- Meaningful experience with 5+ years in development and deployment of marketing strategy and tactical plans, within analytical instrument business
- Strong business acumen and customer focus are critical
- Highly motivated and experienced marketer with a passion for brand-building, proven track record in fostering channel-collaboration marketing programs and events
- Clear strengths in communication, project management, and planning skills
- Ability to travel within the region (~25%) as and when travel restrictions are lifted
- Prior working experience with analytical instrument industry, and familiarity with marketing automation, CRM tools (Eloqua and Salesforce) is a plus
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