Marketing Specialist

1 week ago


Park Road, Singapore Thermo Fisher Scientific Full time

**How Will You Make an Impact?**

The Marketing Specialist is responsible for the execution of impactful marketing strategy and campaigns to achieve BID financial success in SEA and Taiwan.
- Collaborate and align with the assigned Sales Region, BU and global marketing to develop annual marketing strategy and plans to achieve revenue and profitability targets.
- Collaborate with global, APJ (Asia Pacific and Japan) and regional cross functional teams to drive effective management and execution of adapted global and regional strategies; as well as create local marketing content and campaigns to drive demand, market penetration and profitable revenue growth.
- Collaborate with APJ RMDs, SEA & Taiwan sales leaders to optimize regional price and attaining realized price targets. Plans and executes country-level NPls, price actions, upgrades and obsolescence of existing products.
- Proactively monitor competitive landscape including market share, pricing, GTM, product positioning, competitive response campaigns/programs, etc
- Execute regional marketing programs targeting segments that drive demand generation, pipeline health and new contacts in these segments.
- Work with Business Unit Product Marketing, the Sales Region and the global teams on developing go-to-market strategy for new product launches (NPIs) to achieve revenue goals and market adoption.
- Support ideation and capture of internal/external inputs, collate and prioritize as appropriate
- proactively bring forth recommendations on new strategic venture

**What will you do?**
- **Marketing Plan - **- Plan local market penetration strategy and initiate marketing campaigns to drive business growth and share gain.
- ** Event Management** - Actively manage quarterly events planning and review process with Sales and Marketing Operation teams. Co-ordinates all planning and marketing materials (incl. banners, booths, collateral) for large volume of external events, including Conferences, Trade events, Proprietary events and Sales team activity for direct and indirect channel for SG SEA region. Prepare marketing support materials for the regional sales meetings.
- ** Marketing Materials** - Supports the development and production of local marketing and training materials (including printed materials, Supply Center materials and promotional items) to support the region and the sales teams, this includes basic design and adaptation of materials as well as production.
- ** Region Segment Campaigns and New Product Launches
- **Partner closely with Sales, TSS (Technical Sales Specialists), FP&A, FAS (Field Application Specialists), Marketing Operations, Digital Marketing and Sales Support to co-ordinate and plan key process, events and campaigns to enable effective marketing demand generation.
- ** CRM** - Assists the region in development of CRM content, lead generation, profiling, system entries and reporting. Follow up on marketing statistics and review on campaign effectiveness
- ** Budget** - Ensure marketing expenditure for the region are on track.
- ** Marketing processes and standards **-Comply with marketing standards and follow set processes for routine work. Assist with the development of marketing processes over time. Contribute ideas for improving marketing standards and processes
- ** Digital Marketing**:

- Good understanding of digital platform to develop marketing programs to generate demands
- Any other related tasks with are deemed relevant to the role.

**How will you get here?**

**Education**
- Bachelor’s degree in Life Sciences

**Experience**
- Experience and understanding of life sciences (eg molecular biology, cell biology, protein biology, etc) products and how it can be applied in Life Sciences research.
- Background in molecular biology is preferred
- Preferred experienced marketer
- Ability to improve marketing ROI and impact revenue.
- Minimum 2 years of marketing experience

**Knowledge, Skills, Abilities**
- Collaborative approach to developing and sharing strategy, tactics and analytics.
- Solid digital knowledge and some experience in using digital marketing and social media to drive demand
- Ability to plan, execute and measure with a strong sense of urgency to drive results.
- Team player
- Results oriented person
- Highly self-motivated with ability to manage and prioritize multiple projects
- Analytical, organizational skills, and strong communicator
- Effectively communicates (verbal and written) new insight and internally and externally in Chinese and English
- Ability to travel 10-20%



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