(Associate) Director, Product Strategy, Apac
1 week ago
**Company Overview**:
Fitch Group is a global leader in financial information services with operations in more than 30 countries. Fitch Group is comprised of: Fitch Ratings, a global leader in credit ratings and research; Fitch Solutions, a leading provider of credit market data, analytical tools and risk services; and Fitch Learning, a preeminent training and professional development firm. With dual headquarters in London and New York, Fitch Group is owned by Hearst.
Fitch Solutions, provides a range of industry-leading products and professional development services to the global financial community. In addition to offering proprietary market-based content, it distributes the ratings, research and financial data of Fitch Ratings through a variety of flexible platforms. With innovation and experience behind every solution it brings to market, our offerings are designed to meet the diverse needs of the fixed-income markets.
**Department & Role Overview**:
Working collaboratively with Fitch Ratings and Fitch Solutions APAC sales, this role will support representing the voice of APAC customers across sectors, bringing detailed knowledge of client workflows, challenges, market trends and the competitive landscape to content/product enhancements and new developments. This role will also work closely with the Product, Sales, Marketing, and Business Intelligence teams in Fitch Solutions to increase adoption across key market participants.
**Responsibilities**:
**Support APAC sales revenue objectives with regional strategies**
Support APAC sales with designing local strategies, enablement and represent the RDR line of business externally
- Work with sales managers to understand the white space/green space of key workflows relevant for APAC regions, including South East Asia, Japan, China, Australia, India. Estimate opportunity sizes for prioritization.
- Prioritize key user types in each region, including banks, the buy-side, sell-side, etc., understand the local or global credit content relevant to them, and build first-hand knowledge of the key personas, workflows and pain points.
- Develop actionable value propositions and collateral, relevant to APAC target markets, including the articulation of market opportunities creating need for Fitch Solutions products and Fitch Solutions key areas of differentiation vs competition.
- Design and deliver internal training sessions for Sales and other customer facing teams, at times in collaboration with Fitch Ratings. Maintain an online library of trainings.
- Work closely with colleagues in Fitch Solutions Sales to achieve new logo, cross-sell and retention goals; including participating in key client/prospect meetings
- Assist marketing with the development of case studies, user personas, and other marketing material
**Support Fitch Ratings APAC Strategic Objectives**:
Align APAC local products strategies to support Fitch Ratings’ goal of making Fitch the agency of choice in APAC.
- Work with APAC colleagues at Fitch Ratings on local markets, including China LGFVs, South-East Asia Corporates, Australia RMBS, China Corporates, to assess potential development of new tools and/or outreach campaigns in collaboration with FS sales.
- Liaise with Sales management to agree on outreach campaigns to support adoption and use amongst Fitch Ratings’ strategic contacts. Develop and own the execution of the Go-to-Market strategy.
- Design and deliver internal training sessions for Sales and other customer facing teams, at times in collaboration with Fitch Ratings. Maintain an online library of trainings.
- Provide Marketing with clear articulations of the user challenge and product value proposition to feed marketing collateral
- Own the curation and display of research and products on Fitch Connect, and adjust decisions based on customer engagement, usage and feedback.
**Opportunity to develop Subject Matter Expertise in Supranationals**:
- Engage with clients, to build and maintain first-hand knowledge of the personas, workflows and pain points of key users of Fitch Supranationals content and products.
- Solicit client feedback on products and content, including via win/loss analysis, to understand strengths, shortfalls, and opportunities to enhance existing content and products.
- Develop the competitive landscape knowledge, via surveillance and market feedback, including perceived strengths/weaknesses of Fitch products vs competition.
**Qualifications & Experience**:
- Undergraduate degree (Bachelor) required, a master’s degree would be an advantage
- 3+ year of experience with the financial industry, gained through financial data or financial software vendors, banks, credit analysis, business analysis or product strategy.
- High proficiency in Excel, ability to build client-facing spreadsheets leveraging built-in functions and VBA.
- Demonstrable knowledge or experience of value proposition building and competitive positioning.
- Fluency in English is a must, fluen
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