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Senior Associate or Associate Director, Apac Marketing, Singapore

2 weeks ago

Singapore Fitch Group Full time

Senior Associate or Associate Director, APAC Marketing, Singapore

**Requisition ID**:47683

**Business Unit**:Fitch Group

**Category**:Marketing & Communications

**Location**:Singapore, SG

**Date Posted**:Feb 11, 2025
- At Fitch, we have an open culture where employees are able to exchange ideas and perspectives, throughout the organization, irrespective of their seniority. Your voice will be heard allowing you to have a real impact. We embrace diversity and appreciate authenticity encouraging an environment where employees can be their true selves. Our inclusive and progressive approach helps us to keep a balanced perspective. Fitch is also committed to supporting its employees by advancing conversations around diversity, equity and inclusion. Fitch’s Employee Resource Groups (ERGs) have been established by employees who have joined together as a workplace community based on similar backgrounds or life experiences. Fitch’s ERGs are available to connect employees with others within the organization to offer professional and personal support.
- With our expertise, we are not only creating data and information, but also producing timely insights from every angle to influence decision making in this ever changing and highly competitive market. We have a relentless hunger to innovate and unlock the power of human insights and to drive value for our customers. There has never been a better time to make an impact and we invite you to join us on this journey.

Fitch Ratings is a leading provider of credit ratings, commentary and research. Dedicated to providing value beyond the rating through independent and prospective credit opinions, Fitch Ratings offers global perspectives shaped by strong local market experience and credit market expertise. The additional context, perspective and insights we provide have helped fund a century of growth and enables you to make important credit judgments with confidence.

**Senior Associate or Associate Director, APAC Marketing, Singapore**
- Fitch Ratings is currently seeking an APAC Marketing Specialist (at Senior Associate or Associate Director grade) to join our team. This role can be based in either the Hong Kong or Singapore office. This role will be part of Fitch Ratings’ global Marketing organization, which is responsible for planning and executing fully integrated marketing strategies to create brand differentiation and support Fitch Ratings’ global businesses.
- The Marketing team collaborates closely with stakeholders to understand their business objectives, enabling the planning and execution of effective go-to-market programs with the appropriate marketing mix. The team covers a wide range of marketing disciplines, including content and product marketing, marketing analytics, event strategy, advertising and branding, as well as marketing operations.

**What We Offer**:

- Regional and Global Exposure: This role provides the opportunity to work within a global organization, offering significant exposure to regional markets and enhancing your international experience.
- Collaborative and Inclusive Environment: Work closely with diverse and talented teams, including business partners, regional marketers, and global marketing teams, fostering a collaborative and inclusive work culture.
- Comprehensive Marketing Experience: Gain wide-ranging exposure to various marketing disciplines, including content and product marketing, marketing analytics, event strategy, and more, promoting robust professional development.
- Impactful Role: Play a pivotal role in developing and executing marketing initiatives that directly support business development and enhance brand visibility in the strategic APAC region, making a tangible impact on the company's growth.

**We’ll Count on You To**:

- Work with regional marketers to provide marketing expertise for Fitch Ratings’ APAC Business Relationship Management (BRM) group, consulting with business partners and advising key stakeholders on an optimal communications and marketing mix.
- Partner with Fitch analytical specialists in the region to effectively position key thought leadership and intellectual capital, ensuring the business fully maximizes our premium research content for business development purposes. Additionally, amplify key intellectual capital to raise brand visibility in strategic markets, coordinating with Fitch Group marketing resources (digital media, CRM, multi-media, press, etc.).
- Analyze the results of marketing campaigns by collecting data and deriving insights to help our business partners make more informed decisions.

**What You Need to Have**:

- Bachelor’s degree in marketing, communications, or a similar field
- Strong command of spoken and written English
- Proven experience with digital marketing, including digital advertising, account-based marketing, social media (Twitter, LinkedIn, Facebook, Weibo, WeChat, etc.), content marketing, and website SEO/SEM
- Regional market experience and understanding o