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Associate Director, SEO

2 weeks ago

Singapore BRAINLABS APAC PTE. LTD. Full time

**What's the role**

We’re seeking a proactive go-getter with deep SEO expertise in the APAC region. Your mission will be to manage our growing portfolio of SEO clients, increase revenue from SEO, and build, develop & grow the SEO product at Brainlabs APAC

**What you do**
- Lead on a portfolio of 3-4 client accounts - forging a strong relationship as their primary point of contact and being accountable for deadlines & final deliverables
- Be adept at delegating & reviewing work from Associates and Managers and understand when to pull in specialist expertise as necessary
- Set client strategy and roadmaps, prioritising high-value work based on organic search opportunity and client business goals
- Drive SEO innovation across strategic clients, prioritising high-impact changes
- Leading and supporting on new business pitches and cross-sell opportunities
- Contribute to the outbound pipeline either through blogging, speaking, sales support, cross-sell, or upsell
- Develop specialist knowledge - becoming someone that team members turn to for advice and insight
- Encourage collaboration: partner closely with internal teams to give our clients the best value possible
- Pioneer the Brainlabs APAC SEO product, providing feedback and working closely with our global SEO product team and tech teams to enhance product development.Experience working on cross-channel accounts is a plus

**Who you are**
- Strong SEO specialist with 5-7+ years of experience
- Solid understanding of performance marketing, conversion, and online customer acquisition, including proven SEM experience with PPC campaigns on Google (Yahoo and Bing a plus)
- As we’ll be working across in key SEA markets, native speakers ( **A must in at least one of the following Asian languages**) and comfortable with conducting keyword research in other non-native languages using English seed lists and translation tools. Bahasa (for Malaysia and Indonesia), Thai, Vietnamese.
- Ability to set client roadmaps, prioritise activity, and explain your prioritisations
- Identifying and executing Organic strategies that deliver results. Identifying keywords/categories we need to target, not just thinking about search volume and difficulty, ensuring we are laddering up to our clients overarching business goals
- Strong technical SEO knowledge - you should be able to make prioritised technical recommendations without support, with a focus on things like high-value, template-level changes rather than just ticking boxes. Coding experience is a bonus, working knowledge of HTML, CSS, and Javascript development and constraints a plus
- Experience in creating and executing Organic content strategies that drive results
- Measuring and Forecasting SEO performance uplifts for key metrics including, rankings, traffic & revenue
- In-depth experience of using tools e.g SEMRush, SimilarWeb, Screaming Frog, PSI, Ahrefs, Google Analytics & rank tracking tools such as seoClarity
- Comfort with working with data, particularly using tools like Google Sheets & Excel. The ability to present data in a way that supports your arguments and conclusions without requiring the client to understand every detail
- High level of commercial awareness both from a client and internal perspective
- Experience pitching for small-medium sized accountsProactive and solutions-focused

**How you succeed**
- You will be evaluated based on how you live our culture code every day in addition to your work with clients, our products and your team
- The key markets of success you will be evaluated on are:
Client Satisfaction: which we measure through a third party survey we send to our clients each quarter
Revenue Retention and Growth: through the remarkable work that we do, we want our clients to renew contracts, and we want to increase the scope of our SEO work to increase fees
Client growth: within this role, we also expect you to be involved in pitching for new business, working with our Head of Growth, Client Partner and other stakeholders.
SEO Product Growth: we will also be looking to you to work with our Client Partner and Account Directors in paid media, to identify opportunities for cross-sell of SEO services to our existing client base, and to follow these through.