Associate Director, SEO

Brainlabs is a digital media agency - we're passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world's largest advertisers to do just that.

Our mission is simple, we want to become the world's largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we're at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

**What's the role**

We're seeking a proactive go-getter with deep SEO expertise in the APAC region. Your mission will be to manage our growing portfolio of SEO clients, increase revenue from SEO, and build, develop & grow the SEO product at Brainlabs APAC

**So, tell me about the company**

Brainlabs is culture-first. You've probably heard ther companies describe themselves as people, clients, or profit first - but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win That's why the culture we cultivate is a culture of winning together.

To learn more about what it's like to be a Brainlabber, check out our culture code.

**What you do**
- Lead on a portfolio of 3-4 client accounts - forging a strong relationship as their primary point of contact and being accountable for deadlines & final deliverables
- Be adept at delegating & reviewing work from Associates and Managers and understand when to pull in specialist expertise as necessary
- Set client strategy and roadmaps, prioritising high-value work based on organic search opportunity and client business goals
- Drive SEO innovation across strategic clients, prioritising high-impact changes
- Leading and supporting on new business pitches and cross-sell opportunities
- Contribute to the outbound pipeline either through blogging, speaking, sales support, cross-sell, or upsell
- Develop specialist knowledge - becoming someone that team members turn to for advice and insight
- Encourage collaboration: partner closely with internal teams to give our clients the best value possible
- Pioneer the Brainlabs APAC SEO product, providing feedback and working closely with our global SEO product team and tech teams to enhance product development.
- Experience working on cross-channel accounts is a plus

**Who you are**
- Strong SEO specialist with 5-7+ years of experience
- Solid understanding of performance marketing, conversion, and online customer acquisition, including proven SEM experience with PPC campaigns on Google (Yahoo and Bing a plus)
- As we'll be working across in key SEA markets, native speakers (**A must in at least one of the following Asian languages**) and comfortable with conducting keyword research in other non-native languages using English seed lists and translation tools. Bahasa (for Malaysia and Indonesia), Thai, Vietnamese.
- Ability to set client roadmaps, prioritise activity, and explain your prioritisations
- Identifying and executing Organic strategies that deliver results. Identifying keywords/categories we need to target, not just thinking about search volume and difficulty, ensuring we are laddering up to our clients overarching business goals
- Strong technical SEO knowledge - you should be able to make prioritised technical recommendations without support, with a focus on things like high-value, template-level changes rather than just ticking boxes. Coding experience is a bonus, working knowledge of HTML, CSS, and Javascript development and constraints a plus
- Experience in creating and executing Organic content strategies that drive results
- Measuring and Forecasting SEO performance uplifts for key metrics including, rankings, traffic & revenue
- In-depth experience of using tools e.g SEMRush, SimilarWeb, Screaming Frog, PSI, Ahrefs, Google Analytics & rank tracking tools such as seoClarity
- Comfort with working with data, particularly using tools like Google Sheets & Excel. The ability to present data in a way that supports your arguments and conclusions without requiring the client to understand every detail
- High level of commercial awareness both from a client and internal perspective
- Experience pitching for small-medium sized accounts
- Proactive and solutions-focused

**How you succeed**