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Executive, CRM

1 week ago

Singapore People Profilers Full time

Assist in the formulation and execution of CRM marketing automation, journeys, and processes to achieve business efficiency.
Leverage CRM tools to analyze customer database, derive insights, and execute recommendations together with the cross-functional team.
Be the data custodian for the brand. Maintain, monitor, and ensure the customer database is updated in line with internal data quality policy.
Support leads assignment and monitor follow-up tasks closely by the sales team.
Generate and analyze CRM campaign results, draw insights, and propose data-driven ideas and recommendations.
Identify and propose suitable target audiences/segments for sales/aftersales marketing campaigns.
Plan and build customer journeys in SFMC.
Identify and extract target database on SFMC.
Set up and schedule eDM blasts.
Day-to-day operations:
Leads assignment for the Sales team.
Customer account creation for new leads.
Campaign tagging for customer accounts.
Customer profiling, data mining, and customer need analysis.
Assist with events such as sending invitations, confirmations, registrations, and ensuring target attendance is met.
Track, generate, and analyze weekly sales funnel and campaign reports.
Job Requirements:
Diploma/Degree holders in Marketing/CRM/Business Administration.
1-2 years of Marketing/CRM-related experience.
Knowledge of CRM principles and customer journeys.
Meticulous and well-organized with the ability to multitask under pressure.
Takes initiative to lead projects and improve job processes.
Agile and keen to learn new skills.
People-oriented mindset.
Keen interest in CRM & Data Visualization platforms such as Salesforce, SFMC, GDMS, and/or Tableau.
Comfortable with CRM technical aspects such as integration, API, etc.
All successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.
We regret that only shortlisted candidates will be notified.
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