
Channel Development Associate
1 week ago
Location: Singapore
Industry: Luxury Wellness / Functional Nutrition
Company: LF Health & Beauty Solutions Pte Ltd
LF Health & Beauty Solutions is seeking a proactive and resourceful Channel Development Associate to help expand our market presence for Wangyuan Bactrian camel milk powder. This entry-level role is ideal for someone passionate about wellness branding, consumer education, and strategic outreach. You'll support the identification and activation of new channels-such as franchisees, institutions, and direct-to-consumer platforms-within Singapore, excluding traditional offline retail.
Job Scope
Channel Outreach & Activation
- Assist in identifying and reaching out to potential offline partners including wellness franchises, clinics, educational institutions.
- Support onboarding and relationship-building with selected partners aligned to our luxury wellness positioning.
- Maintain organized records of outreach efforts, partner feedback, and follow-up actions.
Sales Support & Campaign Execution
- Collaborate on tailored outreach campaigns targeting new consumers through offline activities
- Track partner engagement and assist in optimizing conversion and retention strategies.
Market Research & Insights
- Conduct basic market scans to identify new channel opportunities and consumer trends in Singapore.
- Assist in comparative nutrition storytelling and positioning of camel milk against conventional alternatives.
- Provide input to refine messaging and campaign assets based on partner and consumer feedback.
Partner Enablement
- Help prepare training materials and product guides for partners.
- Support digital lead generation efforts and influencer activation.
- Ensure partners are updated on product features, certifications, and promotional activities.
Requirements
Education & Experience
- Diploma or Bachelor's degree in Business, Marketing, or related field.
- 1-3 years of experience in business development, partnerships, or marketing support-preferably in wellness, F&B, or consumer health.
- Familiarity with Singapore's multicultural consumer landscape is a strong plus.
Skills & Competencies
- Strong communication skills with bilingual fluency (English + Mandarin or preferred).
- Detail-oriented, self-motivated, and eager to learn in a fast-paced environment.
- Passion for wellness, nutrition education, and multicultural branding.
Benefits
- Performance Bonus: Incentives tied to outreach success and channel activation.
- Learning & Growth: Hands-on exposure to luxury wellness branding and strategic channel development.
- Collaborative Culture: Work directly with the founder and creative team on high-impact campaigns.
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