Acquisition Marketing
1 week ago
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Acquisition Marketing - MariBank
role at
MariBank
About The Team
The Acquisition Marketing function of MariBank is responsible for conceptualising and implementing go-to-market activities to drive higher visibility, interest and acquisition of our digital banking products & services. The team covers areas including Acquisition campaigns, Online Marketing, Onboarding, Brand & Marketing Governance, and Public Relations.
Job Description
Drive acquisition of new to product customers for our suite of personal banking products across all channels, including ecosystem partner, online marketing, social media and KOLs.
Design and track conversions from acquisition campaigns end to end, from marketing assets & incentives effectiveness to product onboarding funnel to final product take up.
Iterate and improve conversions using a data-driven approach through A/B testing of campaigns, embedding of entry points within our ecosystem partner, and drive system enhancements on onboarding user journey.
Deliver acquisition targets within budget for Marketing and cost per acquisition.
Collaborate and work with stakeholders within the bank to ensure all communication and marketing materials align with the brand identity and attributes, and in compliance with regulations.
Requirements
A Bachelor's Degree in Media, Communications, Marketing or Business equivalent
Possess at least 8 years of relevant working experience preferably in banking, FinTech or retail marketing roles
Highly collaborative and analytical with good verbal and written communication skills
Demonstrated ability to coordinate and manage various deliverables while liaising with a diverse range of stakeholders
Proactive and able to learn fast while on the job
Comfortable working in a fast-paced & dynamic environment while dealing with ambiguity
Ability to be innovative strategically and operationally
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and Marketing
Industries
Banking
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