Digital Marketing Executive

6 days ago

Singapore EU YAN SANG MARKETING PTE LTD Full time

The Digital Marketing Executive contributes to delivery of performance driven campaigns by supporting EYS digital and e-commerce initiatives. The incumbent will work closely with the Manager, Digital & Ecommerce on SEO, SEM, affiliate marketing and paid digital performance activities. He/she will focus on using analytics to drive improved ROI and conversion.

This role seeks new ways to improve ROI goals at or below specific cost-per-acquisition targets on the customer facing digital touch points.

**Key Accountabilities**
- Develop and implement digital marketing strategies including but not limiting to Paid Search, Social and Display performance media across our key international markets.
- Develop content and visual assets to drive brand engagement and organic traffic.
- Optimise all digital touchpoints including international marketplaces to provide best shopping experience.
- Conduct market analysis to understand consumer trends and behaviour, including key competitors in the market.
- Use analytic tools to track, monitor and optimize digital presence and for growth, marketing efficiency and ROI.
- Prepare qualitative and quantitative analysis reports to inform stakeholders of collective performance in all digital marketing efforts.
- Effectively manage day-to-day operations and stay abreast of new digital marketing trends.
- Any other duties assigned.

**Education**
- Degree in Marketing, Business, Mass Communications, or equivalent

**Skills, Knowledge and Relevant Experience**
- Minimum 2-4 years of experience in planning and executing performance-based digital campaigns for international markets, preferably US or APAC markets.
- Strong with Google Analytics and tracking capabilities.
- Strong understanding of performance marketing funnel, A/B testing and direct-to-consumer customer acquisition.
- Strong verbal and written communication skills
- Strong analytical and quantitative skills to craft actionable insights.
- Strong organisation and project management skills.

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