Digital Marketing Executive

7 days ago

Singapore CAPEN MARKETING PTE. LTD. Full time

**Job Description**:
**Kele(Company coach is provided. Daily pick-up/ drop-off at Westgate.)
**Digital Marketing Executive**

As Digital Marketing Executive, your key responsibilities would include (but not limited to):
Full scope of marketing and digital marketing work, including marketing campaigns, social media campaigns, design concepts, art direction, producing marketing decks and collaterals etc.
Full scope of backend and digital support for Business Development Department, including for collaborations, partnerships and events management.
To develop new marketing campaigns to promote our brand and products and increase sales
Support and work together with the Sales & BD team
To achieve contact and collaborations or partnerships with the different brands or platforms
Generate brand recognition and marketing value among the contacts in your networks, leading to successful collaborations and increased sales.
Planning and arranging contracts for the collaboration partners.
Work with Marketing, Sales and BD teams to plan and execute tactical campaigns to drive attraction and retail tourism sales and event sales.
Assist in Company’s Above The Line campaigns and Below The Line advertising for brand and attraction marketing, including creative conceptualization, copywriting, brochure print, distribution management, campaign roll-out and performance reporting through close collaboration with Marketing, Sales & BD departments and Ops department and marketing and media agencies.
Work with team to ensure consistency and accuracy in brand identity and brand marketing.
Support or lead long term brand and marketing strategies, provide market insight to create a positive perception of the brand, continuously push and maintain the brand’s position as the Leading Singapore brand in food gifting souvenirs.
Work closely with team and 3rd party vendors and designers on brand marketing, brand narratives, key messages, conceptualization etc.
Work closely with team to develop trade marketing strategies and collaterals to maximize brand's presence in the identified overseas market, travel agent partners' platform and across MICE & Trade channels for Tourism.
Work closely with team to manage and ensure efficient use of Trade Marketing budget to achieve shared B2B goals.
Support and work with Sales and BD team for regional growth of assigned key markets, (eg. Japan, Asia, India) and proactive preparation for inbound marketing execution according to latest border measures, especially in terms of marketing collaterals and events management.
Work with Sales and BD team to formulate and implement sales and marketing campaigns in relation to tourism and events
Monitor & track campaigns performance
Ensure accuracy of online content for all our products
Provide market intelligence on overall ecommerce and business trend of the region
Timely & accurate execution of pricing changes via the channel managers
Perform online rate audits & resolve disparity disputes amongst partners
Work with team to update weekly, monthly sales reports and assist with annual report preparation.
Work closely with collaborations partners for business development
Assist in bringing sales for special event promotion through marketing and campaigns.

**Requirements**:
Strong experience in Digital Marketing.
Preferably have experience in all marketing and business development.
Strong team player with initiative and high level of dedication and ability to perform under pressure.
Able to cope well in a dynamic and challenging work environment as well as with stress and demanding work schedules
Ability to work independently and completes given tasks with minimum supervision required
Self-motivated with the ability to identify key marketing and Public Relations strategies and marketing campaigns
Demonstrate experience in building and enhancing websites, SEO/SEM
Familiarity with Facebook/Instagram and Google Analytics
Confident, meticulous, independent, creative individuals with a strong sense of responsibility and proactiveness
Highly motivated and well organized with a sense of urgency
Ability to work towards tight deadlines
Has excellent command of English (written, verbal and interpersonal), and possess excellent communication and negotiation skills
Strong in Microsoft Office is a must.
Proficient in Adobe Photoshop & Illustrator

A Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma or Professional Degree.
Minimum 3 years experience

Working Days/Hours: 5 days week

Mondays to Fridays: 8.30am to 5.30pm

**Benefits & Others**

Medical, Annual Leave, AWS, Variable bonus, Incentives, Free Parking. Perks and benefits such as Company retreat etc.

**Specific Location**

Jurong, Jalan Tepong. Near Jurong Fishery Port.Nearest MRT: Lakeside MRT(Company coach is provided. Daily pick-up/ drop-off at Westgate.)

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