Digital Marketing

About the company
Betime Marketing is a fast-growing organization, focusing on the distribution on health and beauty products. Betime Marketing holds more than 10 trusted brands and have more than 600 retail counters in major pharmacies, department stores, retailers and e-tailers
Supporting the Marketing Manager, the Digital Marketing & CRM Executive will work with multi-functional teams to drive retailers, social media, CRM and ecommerce online activations for all brands. This candidate should demonstrate a solid understanding of the digital media landscape in Singapore as well as a point of view on creative best practices for eCommerce, digital display, KOL, livestream, social media, and help assist the internal stakeholders on digital campaign planning.

Key Responsibilities

Social Media & Digital Marketing

• Plan monthly social media calendar
• Act as the day-to-day liaison to execute social media marketing organic and paid media plan
• Plan and conduct data-driven pilots, to evolve personalization and engagement, through micro-targeting.
• Work with channel and platform owners to implement new digital and retail touchpoints
• Develop and execute effective livestream programme by working with cross-functional teams (marketing, sales & education team)
• Execute day-to-day liaison with the designated brands to deliver the best-in-class campaign assets and execution
• Identify relevant KOL for respective brands and support in KOL seeding campaign
• Attend to enquires on social media

Digital Media Campaign Support

• Support the Marketing and Assistant Brand Manager by working on digital campaign brief and joint business plan integration

CRM

• Map the customer funnel, develop an insights-led framework to understand and optimize key journey touchpoints
• Key liaison and coordinate CRM operations with Beauty Advisors and POS processes, providing day to day support and trouble shoot issues as well as training on the program mechanisms
• Working with agency to maintain data entry processes, upholding data hygiene/ accuracy and maintain upgrade & renewal processes
• Coordinate and execute all CRM communications to members all year round, managing email marketing schedules and coordinating regional creative for local executions
• Maintain & monitor customer service mailbox & follow up with relevant parties for action plans on customer service issues.
• Maintain CRM & Digital campaign reporting, tracking and analytics
• Facilitate and coordinate all CRM projects, campaigns to enhance retention, members' acquisition, members engagements
• Integrate and synergise contents in all e-mediums that Betime embarks on (e.g. Facebook, Instagram, edms, website, etc)
• Maintain shared resources, marketing materials and image libraries

e-Commerce Planning & Activation

• Support the team to set up campaigns (from time to time) and support on Betime
• Act as the day-to-day liaison to execute paid social media marketing plan to drive traffic to market place website during campaigns. (e.g. Lazada Brand Day, Shopee 9.9 etc)
• Collaborate cross-functionally with internal stakeholders (marketing, sales and brand team), and work closely with external agencies for timely delivery of paid & earned digital campaign assets on social media platforms
• Routinely audit and marketplace for accuracy in product launches and marketing campaigns
• Provide monthly post-campaign media report and explain the key business drivers
• Plan monthly eDM, aligning campaigns and drive traffic to Betime website.
• Stay abreast of the competitive landscape and develop new initiatives
• Assist in customer service inbox on marketplaces

Competitive Analysis & Reporting

• Work with data monitoring like google analytics to consolidate reports and to provide summary of digital campaigns/promotions for internal stakeholders
• Monitor and provide competitors digital campaigns and market trends vs Betime

Main Attributes

• In-depth knowledge of the digital media landscape is a must
• Metrics/ROI driven and knows how to generate leads & track to close the loop
• Proficiency with data: Solid analytical skills and the ability to collect & synthesize data independently
• Excellent communication skills in both English and Mandarin
• Be able to operate successfully in a rapidly changing and undefined environment
• Extremely detail-oriented with a strong sense of work prioritization
• A collaborative team player - able to work with people at all levels across the organization cross-functional teams in a matrix environment
• Sensitive to numbers, with an analytical mind and a desire to constantly deliver better results
• An understanding of omni-channel marketing and is able to develop campaigns that span across the different customer touchpoints
• Energetic, collaborative and results-oriented team player. Technology-savvy with strong business acumen and is able to manage multiple projects effectively.

Requirements

Work Experience

• Min 3 years of experience in CRM and digital marketing gained from a consumer brand, eCommerce provider or digital marketing agency
• Knowledge on Google SEM, SEO and Analytics.
• Marketing experience in Singapore and Malaysia will be highly valuable
• Experience working with FMCG/Beauty Player would be viewed favourably.

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