Digital Marketing Strategist

7 days ago

Singapore Construct Digital Full time

**Digital Marketing Strategist (Programmatic)**

**Overview**

We are a team that believes in each other and want a new member on our team who we can trust and rely on. We don't expect you to know everything about digital marketing, but we do expect you to want to find out and have the attitude of always wanting to learn and know more.

If you love the process of understanding a brief, working with creatives and planners to deliver the best media solution to a client’s problem while keeping a close watch on timelines and budgets and learning something new everyday - this is the job for you.

Our Marketing team is at the heart of every campaign we run, working from the inception of an idea through to delivering on promised KPIs. In running our Media Campaigns, you will conceptualize a solution to deliver the results our clients come to us for, within budget and to the highest quality level.

We value team players and so you must exhibit a strong affinity to our values of:

- Hunger
- Humility
- People Smarts
- Being Dependable
- Demonstrable Ownership

If this describes you, then we want you on our team as a Digital Marketing Strategist.

**What are we looking for?**

We are looking for a Digital Marketing Strategist to push the limits of what we can do with Data and Programmatic. This person will work closely with our Marketing Lead to develop and deliver transformational and innovative media strategies that make the most of 1st and 3rd party data sources. You should already have solid experience with:

- Paid Media and Programmatic (mandatory)
- Data Brokers, DMPs and Customer Data Platforms (plus)
- Web Analytics (plus)

In terms of Paid Media & Programmatic, we are looking for some hands-on experience on RTB, SSP, and DSP platforms. Some of the tools that you should be familiar with are:

- Display & Video 360 (mandatory, hands-on-experience)
- Search Ads 360 (mandatory, hands-on-experience)
- Google Ads (mandatory, hands-on-experience)
- Google Analytics (mandatory, hands-on-experience)
- Google Data Studio (mandatory, hands-on-experience)
- Google Tag Manager (mandatory, hands-on-experience)
- Have hands-on experience with Customer Data Platforms
- Google Optimize (plus)
- Outbrain (plus)
- Taboola (plus)
- Criteo (plus)
- Xaxis (plus)
- Linkedin (plus)
- Facebook/Instagram (plus)
- Twitter (plus)
- Tik Tok (plus)

You will also help to create new processes and train the internal team, and you will count with additional help from these team members to setup campaigns and deliver the right performance.

You will be assigned to specific accounts and you’ll be tasked to design effective solutions and marketing plans and to find the best ways to reach a client’s KPIs via digital channels.

Please, note that this is a full-time position. So if you can commit 40 hours/week and live anywhere in Singapore, you are eligible for it.

Does it sound good so far? Then read on.

**Requirements**:

- A Degree or Diploma in Marketing, Technology or relevant field.
- Knowledge and understanding of programmatic advertising and ad tech.
- Minimum 5 years of experience in Advertising and Programmatic.
- Preferred experience working as Programmatic Trader in Programmatic and Media buys departments in Digital Agencies.
- Preferred knowledge and experience in APAC countries.
- Goal-minded and strong analytical skills with a keen eye for detail.
- Believes in our core values of Dependability, Ownership Mindset, Growth-oriented and Respect for All.
- Strong listening skills and the ability to be open to new ideas from team members, coworkers, industry sources and clients.
- A source of innovation, passion and creative vision.
- Good communicator with excellent written and verbal communication skills and strong presentation abilities.
- Strong planning, account management and project management.
- Some soft skills to highlight: excellent Excel and PPT skills.
- Steady People - We are a team of steady people who like solving complex problems for their clients.
- Willing to learn and achieve a holistic view from all the Digital Marketing disciplines.

**Responsibilities**

Paid Media & Programmatic campaigns:

- Creating Media Strategies and Plans* for clients leveraging the latest in Programmatic solutions and 3rd party Data sources
- Supervising the setup
- Supervising the optimisations
- Supervising the reporting
- Helping the Account Managers to handle clients relationships and communications

Programmatic Subject Matter Expert:

- Be informed on the trends and updates on the tools we use
- Help to inform and train the overall team
- Help to build and maintain the tools licenses, processes and templates
- Help to create and update the list of services, prices, and costs.
- Note: Proposals creation implies the following deliverables:

- Plan/proposal in PPT/ Google Presentations
- Media Plan/estimations in Excel/Google Sheets
- Keyword research
- Specifications to PM/AM/Content/Creative/Dev teams
- Time & Costing estimat

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