Digital Marketing Executive

2 weeks ago

Singapore Pulse Digital Full time $104,000 - $130,878 per year

Work For a Young, Digital Marketing Agency with a lot of room for growth

Job Description: SEM & Social Media Ad Campaign Executive

Key Responsibilities:

  • Plan, execute, and optimize Google SEM campaigns to drive quality traffic and conversions.
  • Create, manage, and refine social media ad campaigns across platforms (e.g., Facebook, Instagram, TikTok).
  • Develop campaign strategies, including audience targeting, bidding strategies, and creative recommendations.
  • Analyze campaign performance, providing regular reports and actionable insights to stakeholders.
  • Manage budgets and ensure campaigns achieve ROI and KPIs.
  • Collaborate with creative and content teams to develop compelling ad copy and visuals.
  • Handle multiple client campaigns simultaneously, ensuring high-quality delivery within deadlines.
  • Stay updated on digital ad trends, platform policies, and emerging technologies.

Required Skills:

  • Strong expertise in Google Ads platform (Search, Display, etc.) and social media ad platforms like Meta
  • Proficient in campaign performance analysis using tools like Google and Facebook Ads Manager, etc.
  • Ability to multitask and effectively manage time in a fast-paced agency environment.
  • Strong written and verbal communication skills for client reporting and collaboration.
  • Analytical thinking and problem-solving abilities to optimize campaign performance.

Qualifications:

  • 1+ years of experience in SEM and social media ad campaign management.
  • Certification in Google Ads and/or Meta Ads Manager is a plus.
  • Experience managing multiple campaigns across various industries is highly valued.

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