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Head of Customer Acquisition

2 weeks ago

Singapore THE SWIM STARTER PTE. LTD. Full time

**Company Description**
The Swim Starter has been providing Learn-To-Swim classes for kids since 1982 in Singapore, with a focus on equipping all children with the ability to swim to safety at all times.

**Role Description**
The Swim Starter is looking for a Manager of Customer Acquisition(APAC). The role will require you to execute conversion rate optimization strategies across our various platforms, while coordinating with the marketing and operation teams on overall strategy through our operations in APAC. Team leadership will also be expected as you are required to manage your own team of customer support to materialize these strategies.Key Responsibilities
- Develop and execute a comprehensive customer acquisition strategy that aligns with our business objectives pertaining to growth.
- Optimize acquisition campaigns through data analysis and A/B testing, ensuring a cost-efficient and effective approach.
- Lead and mentor a team of marketing professionals focused on customer acquisition.
- Continuously improve conversion rates and customer personas to enhance the effectiveness of acquisition efforts.
- Monitor and analyze competitor strategies to identify opportunities for differentiation.
- Stay up-to-date with industry trends and emerging marketing technologies.

**Qualifications**
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in customer acquisition, with a track record of driving growth in a similar role.
- Proficiency in data analytics and experience using relevant marketing tools.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Creative problem-solving skills and a results-oriented mindset.
- Knowledge of the Education/SaaS Industry is a plus.