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Senior Brand Executive

1 week ago

Singapore BF International Full time

Role Overview:
Befound Studios is seeking a dynamic and results-driven Senior Brand Executive
to spearhead the growth and development of our brand. This role focuses on establishing Befound Studios as a leading name in the beauty education sector. The ideal candidate will have a strong background in brand building, especially within consumer services or goods, combined with expertise in performance marketing to drive measurable business results.
This is a work-from-office
position, and you will thrive in our start-up environment where collaboration, adaptability, and proactive problem-solving are key. You will work closely with a passionate and creative team in a fast-paced, team-oriented environment that values innovation and hands-on contributions.
Key Responsibilities:
Brand Development & Strategy:
Develop and execute a comprehensive brand strategy to position Befound Studios as a trusted leader in the beauty and wellness space.
Ensure consistent brand messaging and identity across all channels, including digital, social, and physical touchpoints.
Collaborate with cross functional teams to craft compelling brand narratives and visual assets.
Performance Marketing:
Lead the planning and execution of performance marketing campaigns, leveraging digital channels (e.g., Google Ads, Meta Ads, email marketing) to drive awareness, acquisition, and retention.
Analyse campaign performance and optimize strategies based on data insights to maximize ROI.
Manage budgets effectively to achieve business goals while maintaining brand integrity.
Consumer Insights & Research:
Conduct market research to understand target audience preferences, trends, and competitive landscape.
Translate insights into actionable strategies to enhance the customer experience and strengthen brand loyalty.
Cross-Functional Collaboration:
Work closely with Skin Analysts, Revenue Generation and Creative to align marketing initiatives with business objectives.
Partner with external agencies and vendors to execute campaigns and achieve desired outcomes.
Metrics & Reporting:
Define KPIs and track brand and campaign performance using analytics tools.
Provide regular reports to leadership, highlighting successes, challenges, and recommendations for future growth.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
4+ years of experience in brand marketing, with a proven track record of building brands in the consumer services or goods sector.
Strong expertise in performance marketing, including digital ad platforms, analytics, and ROI optimisation.
Exceptional understanding of brand strategy, positioning, and storytelling.
Proficient in using marketing tools and platforms (e.g., Google Analytics, CRM software, marketing automation tools).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and leadership skills, with a collaborative mindset.
What We Offer:
A work-from-office environment in a fast-growing, pioneering start-up.
A supportive and collaborative team culture that celebrates each other’s success.
Enjoy BeFound Skincare Program as an employee benefit (upon completion of probation).
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