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Brand Executive

1 week ago

Singapore LUXASIA Full time
Main Roles and Responsibilities
  • Channel & Retail Marketing:
    • Develop and implement a go-to-market channel marketing plan including promotion, animation, communication, partnerships, and consumer activations.
    • Ensure timely and perfect execution of all marketing activations offline and online at all times.
    • Analyse potential partner relationships for product range, positioning strategy, pricing, and promotions.
    • Communicate effectively with all channel partners to align, plan, and execute all product and trade marketing objectives, plans, and activations before, during, and post animation.
    • Deepen channel customer development through New User program activations.
  • Product Management:
    • Consolidate and update regional team of post-campaign reports and provide sales results and analysis monitor.
    • Report all ROI of all programs for management reporting and feedback.
    • Responsible for all free goods management for product launches and trade and retailer activities.
    • Management and tracking flow of product registration in Singapore to ensure timely registration.
    • Conduct market trend analysis, monitor competitors' moves, and plan proactive actions.
    • Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with VM, sales, and training team, with the aim to build brand awareness, recruit new customers, retain existing customers, and increase purchase consumption.