Brand Manager

1 week ago

Singapore ANYMIND GROUP PTE. LTD. Full time
Roles & Responsibilities

We are looking for a dynamic and strategic Brand Manager to drive e-commerce success for our direct brand clients. In this role, you will develop and execute tailored digital strategies to enhance online visibility, boost conversions, and achieve sales targets. You'll collaborate closely with cross-functional teams to create compelling marketing campaigns, optimize digital sales performance, and ensure brand positioning aligns with market trends and consumer insights.

What you would be doing
  • Develop and implement tailored e-commerce strategies for direct brand clients, ensuring alignment with their business objectives.
  • Formulate performance marketing strategies to drive online traffic, improve conversion rates, and achieve sales targets.
  • Analyze sales performance, market trends, and consumer behavior to optimize digital sales strategies.
  • Work closely with designers, content teams, and media planners to develop creative marketing assets that align with brand positioning.
  • Plan and execute seasonal campaigns, product launches, and promotional activities to enhance brand visibility and customer engagement.
  • Collaborate with internal teams to create compelling marketing content, including social media, paid ads, email campaigns, and website promotions.
  • Ensure that all creative and promotional strategies align with market trends and customer insights to maximize impact.
  • Build and maintain strong client relationships, serving as the primary point of contact for their needs and concerns.
  • Ensure high levels of client satisfaction to promote retention and brand loyalty.
  • Identify and pursue opportunities to upsell or cross-sell AnyMind's suite of solutions, maximizing revenue potential.
  • Communicate effectively with clients regarding campaign performance, strategic recommendations, and future opportunities.
  • Mentor and provide guidance to the brand and marketing teams through leading ECommerce projects, fostering a collaborative and high-performance culture.
  • Oversee the execution of client projects, ensuring timely delivery, adherence to quality standards, and alignment with business goals.
  • Work cross-functionally with internal and external stakeholders.
  • Conduct market research to stay abreast of industry trends, competitor activities, and consumer behaviors.
  • Utilize insights to inform creative direction and promotional planning to differentiate brands in the market.
  • Track and analyze key performance indicators (KPIs) to assess the effectiveness of strategies and campaigns.
  • Prepare and present detailed reports to clients and internal stakeholders, highlighting successes, learnings, and optimization strategies.
Who you are
  • Bachelor's degree in Marketing, Business Administration, E-Commerce, or a related field.
  • Proven experience in brand management, digital marketing, and promotional planning, preferably within the e-commerce or D2C sector.
  • Certifications in digital marketing, e-commerce, or growth hacking would be a plus.
  • Strong ability to develop and execute performance marketing strategies across paid and organic channels.
  • Creative mindset with a keen eye for branding, design, and storytelling in marketing campaigns.
  • Demonstrated ability to manage client relationships and drive retention.
  • Excellent leadership abilities with experience in guiding and developing teams.
  • Strong analytical skills to interpret data and translate insights into actionable marketing strategies.
  • Exceptional communication and interpersonal skills.
  • Proficiency in digital marketing tools, performance tracking software, and e-commerce platforms.
Tell employers what skills you have

Market Research
online marketing content
Leadership
Creative Direction
Analytical Skills
Social Media
eCommerce strategy
Interpersonal Skills
Ecommerce solutions
Customer Engagement
Marketing
Strategy
execution of eCommerce strategy
Digital Marketing
Brand Management
Key Performance Indicators
campaign performance
digital marketing strategies
ecommerce platform

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