Executive, Brand and Communications
2 days ago
Key Responbilities
Brand Management:
- Assist in the development and implementation of brand strategies to enhance brand awareness and recognition of business units
- Ensure brand consistency across all communication materials and platforms.
- Monitor and analyze brand performance and provide recommendations for improvement.
- Maintain brand guidelines
Communications:
- Create and manage engaging content for various communication channels, including websites, social media, and newsletters.
- Develop and distribute press releases and other media materials.
- Manage social media accounts, including content creation, scheduling, and community engagement.
- Assist in the planning and execution of communication campaigns.
- Support internal communications efforts.
Marketing Support:
- Collaborate with the marketing team to support marketing initiatives such as exhibitions and events
- Assist in the development of marketing collateral.
- Support the organization and other business units in events and promotional activities.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- Proven experience in brand management, communications, or marketing.
- Excellent written and verbal communication skills.
- Strong understanding of social media platforms and digital marketing.
- Creative thinking and problem-solving skills.
- Ability to work independently and as part of a team.
- Proficient in both English and Mandarin
- Experience with content creation and digital marketing tools
Press Releases
Internal Communications
Media Strategy
Announcements
Advertising
Social Media
Marketing Communications
Marketing
Exhibitions
Online Marketing
Public Relations
Written Communications
Digital Marketing
Publicity
Social Media Marketing
Scheduling
Brand Awareness
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