
Mid-Market and Regional Territories Senior Marketing Specialist, France
2 days ago
Overview
As
Experienced Marketing Specialist , you will be responsible for developing and executing the go-to-market strategy for the Mid-Market and French Regional Territories, working in close alignment with Sales, Partners, Product, and Global Marketing teams. Your mission: fuel marketing growth, generate high-quality marketing driven pipeline, and increase brand relevance in Paris for Mid-Markets as well as outside of Paris - in regional territories all across France.
Primary Responsibilities
Own and evolve the marketing plan for the Mid-Market and regional segments, aligned with business priorities and growth targets.
Act as a strategic and
confident
marketing partner to senior sales leaders, bringing strong business acumen to influence our go-to-market strategy and challenge assumptions when needed.
Design and execute demand generation campaigns to accelerate acquisition and conversion across target accounts and big bets for Mid-Markets and regions.
Build localised marketing programs that resonate with regional economic ecosystems (especially Lille, Nantes, Lyon, Bordeaux and Marseille)
Adapt core messaging to the mid-market segment and also to the audience in regions, using local customer stories, vertical insights, and regional proof points.
Partner with regional sales leaders to support field events, brand content, digital marketing,
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