Mid-Market and Regional Territories Senior Marketing Specialist, France

3 days ago

Singapore Salesforce, Inc.. Full time
Overview

As Experienced Marketing Specialist , you will be responsible for developing and executing the go-to-market strategy for the Mid-Market and French Regional Territories, working in close alignment with Sales, Partners, Product, and Global Marketing teams. Your mission: fuel marketing growth, generate high-quality marketing driven pipeline, and increase brand relevance in Paris for Mid-Markets as well as outside of Paris - in regional territories all across France.

Primary Responsibilities
  • Own and evolve the marketing plan for the Mid-Market and regional segments, aligned with business priorities and growth targets.
  • Act as a strategic and confident marketing partner to senior sales leaders, bringing strong business acumen to influence our go-to-market strategy and challenge assumptions when needed.
  • Design and execute demand generation campaigns to accelerate acquisition and conversion across target accounts and big bets for Mid-Markets and regions.
  • Build localised marketing programs that resonate with regional economic ecosystems (especially Lille, Nantes, Lyon, Bordeaux and Marseille)
  • Adapt core messaging to the mid-market segment and also to the audience in regions, using local customer stories, vertical insights, and regional proof points.
  • Partner with regional sales leaders to support field events, brand content, digital marketing, account-based marketing (ABM) and campaign execution.
  • Co-create joint marketing initiatives with local system integrators, ISVs, and channel partners.
  • Track and report campaign performance, Marketing driven pipeline contribution, and ROI
  • Optimise Marketing Plan in accordance with insights provided by data, analytics and feedback from senior leadership team
  • Willing to travel regularly to key French regions to physically operate and deliver against the Marketing Plan while staying connected to local markets and teams.
Qualifications
  • Experienced - 5+ years of B2B marketing experience, preferably in tech or SaaS.
  • Strong Marketer - Proven track record of successful field marketing or segment marketing experience, ideally with a regional or mid-market focus.
  • Grounded in the Regions beyond Paris - Deep knowledge of the French business landscape, including key economic hubs outside of Paris
  • Independent, self-motivated, and Team Spirited - Excellent project management and cross-functional collaboration skills.
  • Analytical Expert - Data-driven mindset with hands-on experience in marketing automation, CRM, and performance tracking tools.
  • Collaborative and creative - Comfortable working in a matrix environment, with both strategic and operational responsibilities.
  • Bilingual: Fluent in French and English
  • Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).
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