Mid-Market Marketing Specialist

2 days ago

Singapore beBeeMarketing Full time €55,000 - €83,000
Job Description

This role involves developing and executing a comprehensive marketing strategy to drive growth in the mid-market and regional territories of France. As a key member of our team, you will be responsible for aligning with sales, partners, product, and global marketing teams to fuel marketing growth, generate high-quality marketing-driven pipeline, and increase brand relevance in Paris and beyond.

Key Responsibilities:
  • Develop and evolve the marketing plan for mid-market and regional segments aligned with business priorities and growth targets.
  • Act as a strategic marketing partner to senior sales leaders, bringing strong business acumen to influence our go-to-market strategy and challenge assumptions when needed.
  • Design and execute demand generation campaigns to accelerate acquisition and conversion across target accounts and big bets for mid-markets and regions.
  • Build localized marketing programs that resonate with regional economic ecosystems, including Lille, Nantes, Lyon, Bordeaux, and Marseille.
  • Adapt core messaging to the mid-market segment and audience in regions, using local customer stories, vertical insights, and regional proof points.
  • Partner with regional sales leaders to support field events, brand content, digital marketing, account-based marketing (ABM), and campaign execution.
  • Co-create joint marketing initiatives with local system integrators, ISVs, and channel partners.
  • Track and report campaign performance, marketing-driven pipeline contribution, and ROI.
Qualifications:
  • 5+ years of B2B marketing experience, preferably in tech or SaaS.
  • Proven track record of successful field marketing or segment marketing experience, ideally with a regional or mid-market focus.
  • Deep knowledge of the French business landscape, including key economic hubs outside of Paris.
  • Excellent project management and cross-functional collaboration skills.
  • Data-driven mindset with hands-on experience in marketing automation, CRM, and performance tracking tools.
  • Bilingual: Fluent in French and English.

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