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Acquisition Marketing

2 weeks ago

Singapore Shopee Full time

SeaMoney is a part of Sea Group, a leading global consumer internet company. SeaMoney’s mission is to better the lives of individuals and businesses in our region with financial services through technology. SeaMoney’s offerings include mobile wallet services, payment processing, credit offerings, and related digital financial services and products. These are available in seven markets across Southeast Asia and Taiwan under various brands, including ShopeePay, SPayLater, and other brands.
About the team:
The Acquisition Marketing function of MariBank is responsible for conceptualising and implementing go-to-market activities to drive higher visibility, interest and acquisition of our digital banking products & services. The team covers areas including Acquisition campaigns, Online Marketing, Onboarding, Brand & Marketing Governance, and Public Relations.
Job Description:
● Drive acquisition of new to product customers for our suite of personal banking products across all channels, including ecosystem partner, online marketing, social media and KOLs.
● Design and track conversions from acquisition campaigns end to end, from marketing assets & incentives effectiveness to product onboarding funnel to final product take up.
● Iterate and improve conversions using a data-drive approach through A/B testing of campaigns, embedding of entry points within our ecosystem partner, and drive system enhancements on onboarding user journey.
● Deliver acquisition targets within budget for Marketing and cost per acquisition.
● Collaborate and work with stakeholders within the bank to ensure all communication and marketing materials align with the brand identity and attributes, and in compliance with regulations.
Requirements:
● A Bachelor’s Degree in Media, Communications, Marketing or Business equivalent
● Possess at least 8 years of relevant working experience preferably in banking, FinTech or retail marketing roles
● Highly collaborative and analytical with good verbal and written communication skills
● Demonstrated ability to coordinate and manage various deliverables while liaising with a diverse range of stakeholders
● Proactive and able to learn fast while on the job
● Comfortable working in a fast-paced & dynamic environment while dealing with ambiguity
● Ability to be innovative strategically and operationally
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