B2B Commercial Product Marketing Specialist

2 days ago


Singapore ASUS Global Pte Ltd Full time

Are you ready to ignite your career and be part of something truly extraordinary? At ASUS, we're In Search of Incredible—and we want you on our team We're looking for dynamic, passionate individuals who are eager to innovate, create, and make waves in the tech world. If you're fueled by ambition and thrive in a fast-paced environment where your ideas can shape the future, this is your opportunity to shine.
Join us, and let's chase the incredible together
The Purpose:
To help drive the Commercial GTM strategy for the commercial Category through various marketing channels (Digital, Public Relations, Trade Marketing, In-store Marketing & Events). Reporting to the B2B Marketing Manager – SYS BG, you will be responsible for delivering effective marketing campaigns to drive awareness to the ASUS Commercial product category.
The Responsibilities:
Help deliver on GTM Marketing Communications strategy alongside the B2B Marketing Manager – SYS BG.
Support in the localisation and roll out of HQ assets to local market to ensure consistent brand & product message across all key marketing touchpoints.
Trade Marketing – roll out of local & global campaigns to partners & resellers.
Working closely with all internal and external stakeholders.
Own and manage channel expansion projects in conjunction with B2CB marketing manager – SYS BG. Work with HQ to develop local channel display guide by leveraging HQ developed assets.
Own and manage end to end Digital/ Channel / Partner marketing including in-store and online for all of commercial range.
Working with a variety of agencies to deliver on key projects (Media, Creative, POS, Production).
Event Management – event management for various brand, trade & partner events across consumer category.
Support with campaign reports and admin as required.
The Requirements:
Relevant qualifications in Marketing / Communication.
1+ years marketing experience (experience within IT/Consumer Electronics is preferred but not essential).
Passion for working with consumer tech products and desire to learn new technology and product line ups.
Excellent written, verbal and interpersonal communication skills.
Strong initiative with an upstart attitude.
Good digital & social media marketing understanding.
Be able to influence and negotiate with various internal and external stakeholders and build on positive relationships.
Ability to communicate effectively with local, regional & global teams.
Strong ability to manage multiple projects within agreed budget and deadlines.
Ability to work with different divisions within the business.
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