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Trade marketing manager, ebusiness

2 weeks ago

Singapore Asia Pacific Breweries Singapore Full time

As a Trade Marketing Manager- e Business
, you will collaborate closely with Brand Marketing and Sales team. The incumbent is expected to build strategic and executional plans, with strong alignment amongst all stakeholders.
You will own and drive our activity plans for the channel segments, crafting customer-centric mechanics based on insights gathered from consumer, customer and company lens. You will also initiate and/or support efforts towards developing, implementing and assessing programs to effectively market to our consumers through our customers. You will build and implement brand plans and strategies established for assigned brands and target audiences. These plans should optimize the return on brand investment inclusive of consumer promotions, trade communications, and customer-specific marketing.
The job is highly entrepreneurial, deriving new and innovative customized strategies to be initiated and executed. Moreover, being in a channel that has the fastest growth, the individual needs to be self-directed and proactive in order to do well in the role.
We are looking for a Trade Marketing Manager, e Business
to support us in our Sales department.
Job Description:
Planning & Briefing
Serve as a focal point for the creation of customer-focused channel marketing programs consistent with brand management’s overall strategies and approved trade budget
Define, build and implement channel strategy, plans and programs together with Brands and Sales based on Customers/Consumers/Shopper/Category understanding
Guide and manage trade visibility to ensure consistency and relevancy within channel
Operations: Execution & Evaluation
Manage all activities and brief the relevant teams to deliver desired results on time and within budget
Drive successful internal and customer coordination and implementation of marketing materials, e.g. on-site visibility, premiums, sales refresher
Monitor the progress of the promotion and implementation across the channel segments
Review the process and post evaluation of activities and creates new ways of working to improve the effectiveness and efficiency of future promotions
Measure and calculate ROI for the activity
Requirements:
Clear understanding of the business to be able to focus on core issues and develop sales strategies.
Knowledge and understanding of the industry, competitor movements, and customers’ value chain and business practices to exploit all available business opportunities.
Skill in examining and reengineering operations and procedures, formulating policy, and impacts, and/or projections.
Excellent communicator who can handle difficult business situations well, and represent the sales organization both inside and outside the organization in a professional and ethical manner.
Ability to demonstrate energy, sense of urgency, focus and follow through that deliver high quality results.
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