Trade Marketing Strategist

5 days ago


Singapore Lam Soon Singapore Pte Ltd Full time

Lam Soon Singapore Pte Ltd is a renowned household brand in South East Asia, recognized for its quality products and effective brand management strategies.

Job Description

This is a full-time on-site role for a Trade Marketing Executive. The key responsibilities include:

  • Developing and executing the Trade Marketing Plan, aligning it with Sales and Marketing objectives
  • Executing campaigns across trade channels by excelling in in-store planning, execution, and project management
  • Formulating and implementing channel-specific marketing strategies and plans tailored to assigned account
  • Implementing trade promotions and creating impactful in-store campaigns through close collaboration with both Sales and Marketing teams
  • Working closely with agency to develop creative POSM materials that are within brand and retailer guidelines
  • Reviewing promotion execution and providing recommendations to improve accounts profitability


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