Trade Marketing Executive

2 weeks ago

Singapore BEAM SUNTORY ASIA PTE. LTD. Full time
Roles & Responsibilities

Key Responsibilities:

1. Strategic Trade Marketing Development:

  • Create and implement comprehensive trade marketing strategies that align seamlessly with commercial and marketing team, driving brand engagement and accelerating sales growth.
  • Continuously monitor and analyze market trends and consumer insights to refine marketing initiatives, ensuring maximum effectiveness in the field.

2. Budget Oversight and Optimization:

  • Strategically manage the trade marketing budget (BTL), ensuring optimal allocation of resources towards high-impact initiatives that yield measurable results.
  • Track expenditures and ROI on marketing initiatives, employing data-driven insights to make timely adjustments and enhance overall performance

3. In-Store Execution Mastery:

  • Champion trade marketing excellence through precise in-store planning and execution, guaranteeing that our products are prominently displayed and adhere to industry best practices.
  • Leverage key performance indicators (KPIs) to assess effectiveness and recalibrate strategies for enhanced results.

4. Enhanced Brand Visibility and Engagement:

  • Spearhead the execution of brand channel priorities, strategically positioning our products to boost visibility and engagement at the point of sale.
  • Collaborate with the marketing team to design and implement compelling marketing campaigns that elevate brand awareness and stimulate consumer interest in retail environments.

5. Collaborative Joint Business Planning:

  • Partner with distributors and key modern off-trade retailers to develop and execute mutually beneficial Joint Business Plans (JBPs) that foster sustained growth.
  • Nurture strong relationships with retailers to ensure alignment on merchandising strategies and promotional activities.

6. Field Engagement and Performance Analysis:

  • Conduct regular field visits to assess brand visibility, verify compliance with merchandising standards, and uncover areas for improvement.
  • Deliver actionable insights and feedback based on field observations, enabling the refinement of strategies and enhancement of overall marketing effectiveness.

Key Roles:

  • Planning and support to execute promotional activities targeted at distribution channels
  • To create Trade BI Plan for strategic brand
  • Set up KPI for core activation and cycle promotion
  • Review BTL effectiveness by quarterly
  • Providing and deploying sales promotion tools
  • Supporting in-store displays and promotional activities

Key Relationships

  • Marketing, Commercial, Finance, Key retailers , distributor , A&P vendors.

Years of Experience:

  • 2 to 5 years of experience in trade marketing, brand management, or a related field, preferably within the consumer goods industry.
  • Experience working with retailers and distributors is highly desirable.

Education Level:

  • A Bachelor's degree in Marketing, Business Administration, or a related field.
  • A Master's degree in Marketing or an MBA would be an advantage but is not mandatory.

Skill Sets:

  • Strategic Thinking: Ability to develop and implement comprehensive marketing strategies that align with business goals.
  • Analytical Skills: Proficient in analyzing market trends and consumer insights to inform decision-making.
  • Budget Management: Experience in managing budgets, tracking expenditures, and calculating ROI on marketing initiatives.
  • In-Store Execution: Strong understanding of retail environments and best practices for product placement and visibility.
  • Collaboration: Ability to work effectively with cross-functional teams, including marketing, sales, finance, and external partners.
  • Communication Skills: Excellent verbal and written communication skills for creating compelling marketing materials and presentations.
  • Data-Driven Approach: Familiarity with tools and software for tracking KPIs and analyzing marketing effectiveness.
  • Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Field Engagement: Willingness to conduct field visits and engage with retailers to gather insights and improve strategies.

Other Requirements:

  • Familiarity with trade marketing tools and software, such as CRM systems and marketing analytics platforms.
  • Knowledge of consumer behavior and market dynamics in the relevant industry (e.g., FMCG, retail).
  • Ability to build and maintain strong relationships with key stakeholders, including retailers and distributors.
  • A proactive and results-oriented mindset, with a focus on achieving measurable outcomes.
  • Willingness to travel as needed for field visits and retailer engagement.
Tell employers what skills you have

CRM
Budgets
Analytical Skills
Budget Management
Dynamics
FMCG
Administration
Channel
Merchandising
Business Planning
Brand Management
Trade Marketing
Marketing Analytics
Brand Awareness

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