Senior manager, sports marketing sea

3 weeks ago

Singapore Adidas Full time

Purpose & Overall Relevance for the Organization: adidas partners with some of the biggest athletes, teams, events, and cultural influencers around the world. The Sports & Culture Marketing (Brand Partnerships) team is at the heart of these partnerships, helping shape an industry-leading portfolio that delivers adidas’s voice to the global audience. As adidas looks to expand its Brand Partnership footprint in South East Asia, the team is looking for an experienced Sports & Culture Marketing leader to build and drive the Regional Strategy that is informed by deep industry knowledge across key sports & cultural pillars that resonate with SEA consumers. Reporting into the Brand Director, SEA, this individual will be responsible for building a market-leading and diverse portfolio of partners, athletes, clubs, and federations that support brand and category growth. Identifying and utilizing partners at key moments to tell product and brand stories that position adidas as the top-of-mind brand in the market. To ensure positive development of adidas brand image through a diverse partner portfolio and drive best-in-class activation of our SEA Brand Partner portfolio. KEY RESPONSIBILITIES: Build and own the SEA Brand Partner strategy in alignment with Global/Emerging Market Brand & Category objectives. Build a robust brand partner portfolio that drives impact across all SEA countries, delivering local market relevance for our global brand. Strategically phase & build our brand partner portfolio to deliver maximum impact during key sports & cultural moments. Ensure we have the right partners at the right time to deliver impactful brand storytelling. Drive the annual portfolio planning to ensure future-proofing, freshness, and efficient investment. Drive data-driven decision-making and investment strategies across SEA. Drive a strategic mindset to the Brand Partner function across SEA. Manage the process with SEA countries to identify, assess, secure, and maintain an industry-best portfolio of talent that reflects our Brand positioning. Manage contract negotiations & strategies to secure partners across SEA. Partner Activation Manage the delivery of industry-leading partner activations to drive awareness of our partnerships and brand/product heat. Manage the creation of partner activation calendars with SEA countries to support key brand moments, leveraging our brand partners to deliver brand & product storytelling. Oversee the SEA partner seeding program to deliver optimal outcomes for our brand across SEA. Drive the amplification of our brand partners through campaign activity. Manage audits & reviews of our brand partner activity. Oversee entitlement utilization to ensure we are maximizing benefits and driving ROI through our partnerships. Manage global events and partner visits in case of being host market. Relationships & Servicing Manage the consistent delivery of industry-best service to our partners. Manage key industry relationships across the region. Leverage these relationships to unlock brand opportunities and benefits. Drive the integration between brand partners and adidas internal departments, including brand activation, omni-channel PR/newsroom, and sales. Operations Ensure all Sports Marketing contract negotiations and operations comply with the Global Sports Marketing Policy and are in line with local budget guidelines. Manage the SEA Brand Partner budget. KPIs: Creation & execution of the SEA Brand Strategy aligned to business & category objectives. Annual review & analysis of portfolio. Long-term planning to deliver ‘always on’ healthy portfolio. Portfolio depth and brand alignment. Impactful utilization of partner rights. Ma Ex management & securing YOY increases. Internal compliance adherence. Key Relationships: SEA Brand & Category Management. SEA Country Managers & Brand Activation/Spo Ma & CM leads. EM Hub Brand partners and Brand Activation. Legal SEA. Finance SEA. Athletes, Influencers, federations, and clubs. Knowledge, Skills & Abilities: Senior Manager with strong interpersonal, influencing skills, and deep sports marketing knowledge. Extensive Sports Marketing experience with strong industry knowledge and established industry contacts. Strategic Marketing Management experience. Multi-functional brand marketing experience. Proven methodological skills (e.g., Business planning, strategic development). High degree of commercial and business acumen knowledge related to sports marketing. Strong negotiation skills and contract negotiating experience. Required Education and Experience / Minimum Qualifications: Bachelors in a related field. Minimum 10 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing. Advanced user of MS Office suite of products. Fluent in written and spoken English is a must. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES, OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test, and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer. #J-18808-Ljbffr

  • Senior Manager, Sports Marketing SEA

    4 weeks ago

    Singapore adidas Full time

    About the Role:adidas is seeking a Senior Manager, Sports Marketing SEA to join our team in South East Asia. As a key member of our Sports & Culture Marketing team, you will be responsible for building and driving the Regional Strategy for Sports Marketing in SEA.Key Responsibilities:Develop and execute the SEA Brand Partner strategy in alignment with...

  • Manager, sports marketing sea

    3 weeks ago

    Singapore DFL Full time

    Purpose & Overall Relevance for the Organization: adidas partners some of the biggest athletes, teams, events and cultural influencers around the world. The Sports & Culture Marketing (Brand Partnerships) team is at the heart of these partnerships, helping shape an industry leading portfolio that delivers adidas’s voice to the global audience. As adidas...

  • Manager, sports marketing sea

    1 week ago

    Singapore This Is An IT Support Group Full time

    Purpose & Overall Relevance For The Organization adidas partners some of the biggest athletes, teams, events and cultural influencers around the world. The Sports & Culture Marketing (Brand Partnerships) team is at the heart of these partnerships, helping shape an industry leading portfolio that delivers adidas’s voice to the global audience.As adidas...

  • Sports Marketing Manager SEA

    4 weeks ago

    Singapore adidas Full time

    About the Role:We are seeking a highly experienced Sports Marketing Manager to join our team in South East Asia. As a key member of our Sports & Culture Marketing team, you will be responsible for shaping and executing the Regional Strategy for adidas in SEA.Reporting into the Senior Manager, SEA, you will be responsible for identifying and utilizing...

  • Manager, sports marketing sea

    2 weeks ago

    Singapore Adidas Full time

    Purpose & Overall Relevance for the Organization: adidas partners with some of the biggest athletes, teams, events, and cultural influencers around the world. The Sports & Culture Marketing (Brand Partnerships) team is at the heart of these partnerships, helping shape an industry-leading portfolio that delivers adidas’s voice to the global audience. As...

  • Sports Marketing Director for SEA

    7 days ago

    Singapore adidas Full time

    Job OverviewWe are seeking a highly experienced Sports Marketing Director to lead our efforts in South East Asia. This is an exciting opportunity to drive business growth and develop a strong portfolio of brand partners.About the RoleThe successful candidate will be responsible for building and executing a market-leading brand partner strategy that aligns...

  • Sports Event Manager

    4 weeks ago

    Singapore TOUCHDOWN SPORTS PTE. LTD. Full time

    Roles & ResponsibilitiesTouchdown Sports is a fast-rising sports event management company in Singapore. The company is the organizer of Starlight International Youth Basketball Open (SIYBO), which since its launch in 2023, has become a major international youth touranment in Singapore. The SIYBO event is sponsored by the largest life insurance company, China...

  • Become a Digital Transformation Leader at Sea

    4 weeks ago

    Singapore Sea Full time

    The Sea Global Management Associate Program (SGMAP) is a 2-year flagship initiative aimed at cultivating future industry leaders by providing a unique opportunity to create a meaningful impact with technology.This exciting program is designed for ambitious graduates who are eager to navigate the digital landscape and steer projects across e-commerce, digital...

  • General Manager, Multi-Sport Academy

    4 weeks ago

    Singapore SINGAPORE SPORTS SCHOOL LTD. Full time

    Roles & ResponsibilitiesGeneral Manager, Multi-Sport AcademyIf you are committed to nurturing potential national athletes into learned champions with character, we welcome you! As the General Manager of the Multi-Sport Academy, you will oversee the management and holistic development of student-athletes who are given the opportunities to acquire and...

  • Director, wholesale sea

    12 hours ago

    Singapore Adidas Full time

    Purpose & Overall Relevance for the Organization To ensure profitable market share and net sales growth of Global Multi KA, Other multi/ Fashion, Sports Specialty, Direct sales Accounts in SEA Cluster while respecting the image of the adidas Group brands To passionately lead the Pan-SEA Wholesale accounts in identifying, developing and implementing...

  • Director, wholesale sea

    1 day ago

    Singapore Adidas Full time

    Purpose & Overall Relevance for the Organization To ensure profitable market share and net sales growth of Global Multi KA, Other multi/ Fashion, Sports Specialty, Direct sales Accounts in SEA Cluster while respecting the image of the adidas Group brands To passionately lead the Pan-SEA Wholesale accounts in identifying, developing and implementing...

  • Senior Talent Development Manager

    6 days ago

    Singapore Sea Full time

    Sea is the largest tech company in South East Asia, offering exciting opportunities for career growth and development.About This RoleWe are seeking a highly skilled Senior Talent Development Manager to join our People Strategy team. In this role, you will be responsible for reviewing, analysing, and enhancing core talent management practices within Sea and...

  • Site reliability engineer

    2 days ago

    Singapore Sea Full time

    About Sea Labs Sea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate...

  • Site reliability engineer

    5 days ago

    Singapore Sea Full time

    About Sea LabsSea Labs is at the core of the Sea platforms development, supporting diverse business lines from e-commerce, supply chain, games, payment and finance, among many others. The strong growth and unique positioning of Sea's e-commerce business, Shopee, spurred the launch of Sea Labs Indonesia. Since its inception, the group of passionate...

  • Global Wholesale Director

    4 weeks ago

    Singapore adidas Full time

    Job SummaryWe are seeking a highly experienced and skilled Director to lead our Wholesale SEA operations. The successful candidate will be responsible for driving profitable market share and net sales growth of Global Multi KA, Other multi/Fashion, Sports Specialty, Direct sales Accounts in SEA Cluster while respecting the image of the adidas Group...

  • Regional Sports Marketing Manager

    7 days ago

    Singapore adidas Full time

    Job SummaryWe are seeking an experienced Regional Sports Marketing Manager to join our team in South East Asia. This role will be responsible for shaping and executing the regional strategy for adidas's brand partnerships, identifying and utilizing partners to tell product and brand stories that position adidas as the top-of-mind brand in the market.

  • Senior manager, kam, footlocker, sea

    1 day ago

    Singapore Adidas Full time

    Purpose & Overall Relevance for the Organization: To drive profitable and sustainable sales & market share growth within Foot Locker Southeast Asia whilst respecting the image of the adidas Group Key Responsibilities: Single point of contact for Foot Locker in SEA Net sales of assigned key account and all categories within Orderbook management Forecasting...

  • Social Media Strategist for adidas SEA

    3 weeks ago

    Singapore adidas Full time

    Job DescriptionWe are seeking a highly skilled Social Media Strategist to join our adidas SEA team. As a key member of our Brand Activation team, you will be responsible for shaping and implementing social media and partner content strategy for adidas SEA. Your primary objective will be to drive inspiring, engaging, and empowering Instagram and TikTok native...

  • Director, wholesale sea

    2 days ago

    Singapore Adidas Full time

    Purpose & Overall Relevance for the Organization To ensure profitable market share and net sales growth of Global Multi KA, Other multi/Fashion, Sports Specialty, Direct sales Accounts in SEA Cluster while respecting the image of the adidas Group brands. To passionately lead the Pan-SEA Wholesale accounts in identifying, developing and implementing...

  • Assistant manager/manager

    5 days ago

    Singapore Sea Full time

    Review and enhance core talent management practices within a fast-paced, globalized environment.You will be working in the People Strategy team to review, analyse, and enhance core talent management practices within Sea and its subsidiaries. Sea is the largest tech company in South East Asia with exciting opportunities. You will be working closely with...