Manager, sports marketing sea

2 months ago

Singapore Adidas Full time

Purpose & Overall Relevance for the Organization: adidas partners with some of the biggest athletes, teams, events, and cultural influencers around the world. The Sports & Culture Marketing (Brand Partnerships) team is at the heart of these partnerships, helping shape an industry-leading portfolio that delivers adidas’s voice to the global audience. As adidas looks to expand its Brand Partnerships footprint in South East Asia, the team is looking for an experienced Sports & Culture Marketing professional to shape and execute the Regional Strategy that is informed by deep industry knowledge across key sports & cultural pillars that resonate with SEA consumers. Reporting into the Senior Manager, SEA, this individual will be responsible for shaping a market-leading and diverse portfolio of partners, athletes, clubs, and federations that support brand and category growth. Identifying and utilizing partners at key moments to tell product and brand stories that position adidas as the top-of-mind brand in the market. To ensure positive development of adidas brand image through a diverse partner portfolio and drive best-in-class activation of our SEA Brand Partner portfolio. KEY RESPONSIBILITIES: Support the development and execution of SEA Brand Partner strategy in alignment with Global/Emerging Market Brand & Category objectives. Assist SEA countries to identify, assess, secure, and maintain an industry-best portfolio of talent that reflects our Brand positioning. Support contract negotiations & strategies to secure partners across SEA. Partner Activation Deliver industry-leading partner activations to drive awareness of our partnerships and brand/product heat. Work with SEA countries to create & deliver partner activation calendars supporting key brand moments, leveraging our brand partners to deliver brand & product storytelling. Manage SEA partner seeding program to deliver optimal outcomes for our brand across SEA. This includes seasonal product ordering, creation of seeding lists, prioritization of partners, timely delivery of data, tracking, and reporting. Manage the amplification of our brand partners through campaign activity including the facilitation of Partner publishing briefs to markets. Review the effectiveness of our brand partner activity via Partner publishing tracking, analysis & reporting for campaign activations. Track entitlement utilization to ensure we are maximizing benefits and driving ROI through our partnerships. Support global events and partner visits in case of being host market. Relationships & Servicing Deliver industry-best service to our partners. Maintain necessary contact with key industry personnel to achieve the objectives of the Brand. Act as liaison between brand partners and adidas internal departments, including brand activation, omni-channel PR/newsroom, and sales. Operations Ensure all Sports Marketing contract negotiations and operations comply with the Global Sports Marketing Policy and are in line with local budget guidelines. Deliver all brand partner reporting OTIF. Assist in the management of the SEA Brand Partner budget. KPIs: Execution of the SEA Brand Strategy aligned to business & category objectives. Portfolio depth and brand alignment. Utilization of partner rights. Partner seeding & activations. Ma Ex accuracy. Internal compliance adherence. Key Relationships: SEA Brand & Category Management. SEA Country Managers & Brand Activation/Spo Ma & CM leads. EM Hub Brand partners and Brand Activation. Legal SEA. Finance SEA. Athletes, Influencers, federations, and clubs. Knowledge, Skills & Abilities: Manager with strong interpersonal, influencing skills and deep sports marketing knowledge. Sports Marketing experience with strong industry knowledge and established industry contacts. Proven methodological skills (e.g. Business planning, strategic development). High degree of commercial and business acumen knowledge related to sports marketing. Strong negotiation skills and contract negotiating experience. Required Education and Experience / Minimum Qualifications: Bachelors in related field. Minimum 7 years equivalent professional experience, ideally in Sports Marketing and Influencer Marketing. Advanced user of MS Office suite of products. Fluent in written and spoken English is a must. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. adidas celebrates diversity, supports inclusiveness, and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer. #J-18808-Ljbffr

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